Since ancient times, the uniqueness of gold has been widely debated in India. The Indian government has taken many steps to limit gold consumption in order to reduce the impact on the trade deficit and foreign exchange reserves. Their efforts, however, have been in vain. This study paper was written in light of the foregoing, as well as the significant demand for gold in the form of jewelry. This research aims to investigate the factors that influence retail gold purchases as well as the effects of reference groups on gold purchases. The study's main emphasis was retail consumers, and data was obtained from a sample of 600 of them. Using factor analysis, several factors were discovered. KMO (0.903) and Bartlet tests proved the validity and reliability of factor analysis (Sig. 0.000). The impact of reference groups/employment function on the identified factors was determined using ANOVA. For several of the identified components, the ANOVA results suggested that the proposed hypothesis was statistically significant. The Tukey Post Hoc Test revealed that matching other functions of work (retired) with either Marketing or IT resulted in statistically significant differences in means. Our research found that one of the social components, namely the job function, had a similar effect on "gold." Gold has been the subject of secondary research in both the foreign and Indian contexts for several years. However, given the negative impact of gold purchases (jewelry) on India's trade deficit and other government actions, this research is relevant in the Indian context. More so now since India is a developing country, and globalization and technology have made it simple and practical to buy or invest in gold in the form of paper rather than the physical form.
Author (s) DetailsSwati Shrikant Godbole
Department of Finance and General Management, K. J. Somaiya Institute of Management Studies and Research, Mumbai, India.
Gita Sashidharan
Department of Finance and General Management, K. J. Somaiya Institute of Management Studies and Research, Mumbai, India.
View Book :- https://stm.bookpi.org/IEAM-V9/article/view/943
No comments:
Post a Comment