Expectancy–valence theory was utilised to explore green shared vision from the standpoint of corporate green management in this study (GSV). Furthermore, organisational identity theory and psychological ownership theory were joined to form a comprehensive conceptual framework. An examination was also done with frontline R&D and sales staff to further evaluate the influence of GSV on organisation members' psychology and behaviour, in order to cover study gaps. The findings of the study show that under the following conditions, corporate members can improve green management performance, obtain the favour of green customers, and achieve sustainable consumption goals by enhancing organisational citizenship behaviour for the environment (OCBE). First and foremost, businesses should concentrate on environmental challenges while expanding their GSV. Second, businesses should use the GSV in a variety of areas, including product creation, processing, marketing, and management. Finally, in order to encourage their OCBE, corporate GSV should be in accordance with the aspirations and values of organisation members on environmental concerns. As a result, businesses must execute their GSV in order to develop their members' green organisational identity and green product psychological ownership. According to the paradigm, whether an organization's members generate GSV is determined by whether it satisfies their expectations and ideals, as well as whether it identifies and establishes a psychological behaviour historical linkage between GPPO and active behaviour.
Author(s) DetailsTai-Wei Chang
Graduate School of Resources Management and Decision Science, National Defense University, Taipei 112, Taiwan.
View Book :- https://stm.bookpi.org/CASTR-V4/article/view/1040
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