Study about Social Media and the Impact on Alcohol Consumption in Public University, Western Amazon City, Brazil | Chapter 07 | Emerging Trends in Disease and Health Research Vol. 7

 The purpose of this study is to examine the frequency with which alcoholic content is visualised on Facebook, Instagram, and Snapchat, as well as patterns of consumption, reasons for drinking, and the most commonly used social network, in order to determine if there is a significant link between individual drinking behaviour during the beginning period and six months later. This is a quantitative descriptive study that was developed at the Federal University of Rondônia in the Western Amazon. The data was gathered by administering questionnaires to incoming freshman students in two periods: from August to December 2016/2 and again from March to June 2017/1, with 52.8 percent of males in 2016/2 and 57.9% of females in 2017/1, with ages ranging from 18 to 20 years in both periods. Facebook has emerged as the most popular social media network among college students. In 2016/2, 63.9 percent of Facebook users reported viewing alcohol content and drinking it, compared to 70.4 percent on Instagram and 74.1 percent on Snapchat. In 2017/2, 65.8% of academics reported reading alcoholic content on Facebook and consuming alcoholic beverages, compared to 74.1 percent on Instagram and 74.4 percent on Snapchat. The most commonly claimed reason for claiming to consume alcohol is "celebrating a great occasion with friends." Because they do not consider themselves exposed, the majority of students deemed the association between exposure to the alcohol content of virtual media and their network of friends undetected.

Many university students begin their studies by consuming alcoholic substances, which explains why there is no significant change in alcohol consumption between the observed moments, despite the discovery of a link between the visualisation of alcohol content in social media and consumption, with Snapchat having the greatest impact.

Author(S) Details

Rosely Valéria Rodrigues
Department of Medicine, Federal University of Rondônia, Porto Velho, Brazil.

Marina Gomes Martellet
Academic Nursing, Federal University of Rondônia, Porto Velho, Brazil.

Giovanna Lorena Nery Tavernard
Academic Nursing, Federal University of Rondônia, Porto Velho, Brazil.

Sérgio Valério Escobar Filho
Academic Medicine, Federal University of Rondônia, Porto Velho, Brazil.

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