Corporate social responsibility studies and publications have gone through a full cycle, with a lot of ink spilled on the subject. Corporate social responsibility has evolved from a holy origin to a flashy show of figures and figures that firms proudly showcase to fulfill their legal duties. It's strange that what used to be a heavenly understanding of corporate social responsibility has now devolved into a sophisticated mathematics of statistical tabulations, which are all too frequently displayed in annual and sustainability reports. The grandiosity of exceeding the necessities of ecological, environmental, social, and economic performance supported by undisputable, verifiable, and measurable data has mesmerized organizations. Corporate social responsibility has lost its meaning and purpose. This isn't a research paper, and it doesn't include even the most basic research findings. On the other hand, this research warns and possibly cautions corporate social responsibility practitioners about the dangers of their overarching positivism. Corporate social responsibility cannot be measured solely in terms of numbers; rather, it must include open, honest, and transparent dialogue with all stakeholders. Many businesses have been fooled, and some are still dealing with the consequences of their errors. The Volkswagen diesel fraud scandal and Johnson & Johnson's baby talc powder scandals are both examples of this. This study serves as a somber reminder that organizations must be "awakened" so that ethics is rooted in the heart, rather than just in the superficial forms of presentable data. Corporations must profit fairly, provide quality goods and services, and avoid deception. Those were the rooted values of corporations, regarded as the company's basic values.
Author (s) DetailsTan Seng Teck
Faculty of Business, Communication and Law (FOBCAL), INTI International University, Malaysia.
Selvamalar Ayadurai
Talenpac, PLT, Malaysia.
William Chua
IPE School of Management, Pole Paris Alternance, France.
Tan Peng Liang
Faculty of Business, Communication and Law (FOBCAL), INTI International University, Malaysia.
Nanthakumar Karuppiah
University of Hertfordshire Centre, INTI International College, Malaysia.
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