Today’s α is Tomorrow’s β and Future’s γ. The fresh winds and
waves in the Science of Analytics,
Digitalisation, Artificial Intelligence (AI), Virtual
and Viral Technologies forcing the ‘Alternative
Investing’ into the 3-Phase. Equity Crowd Funding
evolved as an ‘Alternative Investment-3.0’ (KPMG)
and emerged as a new financial phenomenon for raising
capital from the crowd online (Forbes). GenZ Entrepreneurs are plugged in like
no other Generations and targeting Start-Ups and Small
Businesses to focus on next wave of growth. The Equity
CrowdFunding is set to be valued more than
$93 billion by 2025, is an indicative of its progress
in recent years(World Bank).
In European Context, the positive and progressive tax
regime and regulations, high volumes and
valorem, independency and transparency of European
Taxonomy, the crystal and clear regulatory
and legislative system in Europe, indeed, a mooting
point for the study. The EU capital seekers
(participants) and capital providers (crowd funders)
differ according to the needs and preferences.
Hence, the ECF is on the high rise and rapidly evolving
financial landscape that connects Start-Ups,
Stand-Ups and Small Business to flourish in EU. The present study is diagnostic, innovative, and exploratory
and considers Top-12 Operative ECF Platforms in
Europe. The prime objective of the study is to evaluate the financial as well
as operational performance of ECF. The
‘Inductive Content Analysis, Cross Sectional Study, and One-Way ANOVA’ form the basis, in order to get insights and
draw inferences. The analytics and dynamics of
ECF are presented and recommended ‘Regulatory Sand-Box, Algorithm-Driven
Mechanism and Market Orientation and Digital
Compliance’ to attract and retain investors. In dictum, the future, progress and prosperity of ECF rely on the
ignited interests, innovative ideas, and inspiring involvement of Gen-Z Entrepreneurs, Intrapreneurs, Investors,
and Policy Makers in tot .
Author (s) Details
Dr. K. Bhanu Prakash
Professor &CFO, MN INFRA PVT., LTD., Tadepalligudem, Andhra
Pradesh, India.
Mr. P. Siva Reddy
Assistant Professor, School of Management Studies, Lakireddy Bali
Reddy College of Engineering (Autonomous), Mylavaram, Krishna District, Andhra
Pradesh, India.
View Book :- http://bp.bookpi.org/index.php/bpi/catalog/book/254
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