There is growing concern that
Congolese business’ inability to compete in a fiercely competitive
international economy spells ruin. Thus, the study uses
bricolage and information systems (IS)
improvisation as a lens to explore the use of online
business registration as a means to rebrand
government services. Building and achieving brand
status is challenging, however; public service
organisations and country of any size with a name can
become high status brands. The main
objective of this study was to determine the role of
online business registration in service branding.
The overarching research question is (a) how does the
DTI Congo-Brazzaville intend to improvise
business registration process using e-commerce
technology as branding tool? The study is significant
in the way that it boosts DTI Congo’s brand image; with
potentials to improve the country’s ranking in
terms of ease of doing business; and extends previous
research by examining the usability of online
business registration system as branding tool in
developing countries. However, the focal point was
creating awareness for DTI Congo to weight current
study outcomes, available resource and
contemporary e-commerce technologies in order to make
informed decision in terms of technology
adoption. A survey questionnaire on a sample size of N
= 260 from a total of 800 DTI full-time
employees was used to elicit information by requiring
respondents to answer objective questions. A
focus group comprising of five full-time employees
selected according to their level of IT awareness
and position were invited for discussions to gain a
broader understanding of the research problem. It
was evident from the data that 74.2% of respondents
agreed that an online business registration
system adoption can re-brand the organisation for
innovative public service delivery.
Author
(s) Details
Michael Twum-Darko
Faculty
of Business and Management Sciences, Cape Peninsula University of Technology,
Cape Town, South Africa.
Alain Michael Momo
Cape Peninsula University of Technology, South Africa.
View Book :- http://bp.bookpi.org/index.php/bpi/catalog/book/254
No comments:
Post a Comment