The study analysed the economics of pineapple marketing for
entrepreneurial utilization in Anambra
State Nigeria. Data for the study were collected from
104 respondents which comprised of 40 retailers
and 64 wholesalers randomly sampled from eight markets
of the study area (4 markets from each of
the two cities). The markets are Main market, Ose,
Ochanja and bridge-head market areas were
selected from Onitsha commercial city while Eke, Nkwo
Amaenyi, Aroma junction and Nnamdi Azikwe
University(UNIZIK) temporary site market areas were
chosen from Awka Capital city. The markets
were purposively selected because they are where higher
concentration of middlemen in pineapple
business are commonly found in the cities. Descriptive
statistics and gross margin analysis were used
in data analysis. The study inter alia revealed that
the majority (62%) of pineapple consumed in the
study area were sourced by the middlemen from outside
Anambra State, showing that the state is not
self-sufficient in the crop’s production. Respective
return on investment made by the wholesalers and
retailers were (0.23 and 0.32) indicating that the
trade on the crop is profitable. It was further revealed
that high transportation cost and lack of fund to
increase business scale were the main constraints of
the pineapple traders. The study concluded that
investment opportunities exist on the crop’s market,
production and processing and therefore recommends that
the potential traders and entrepreneurs
should exploit the crop’s business potentials.
Author(s) Details
O. Enibe, David
Department of Agricultural Economics and Extension, Chukwuemeka
Odumegwu Ojukwu University, Igbariam Campus, Anambra State, Nigeria.
View Book :- http://bp.bookpi.org/index.php/bpi/catalog/book/254
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