Over the last thirty years
researchers have developed analytical tools that systematically attempt to
establish a firm’s future competitive position and
future potential of the industry in which it competes.
As researchers began to understand the importance of
internal and external factors, the analysis tools
were enhanced to enable management’s deeper
interpretation of the firm’s position. H. Igor Ansoff
further contributed to academia and industry with his
Strategic Success Paradigm and subsequently
his Ansplan-A computer program. This research paper is
an extension of an earlier conceptual paper
published in 2012 and provides empirical evidence of a
computer program that combines the previous
disjointed matrices and provides management with
several critical views of the firm’s strategic position
such as its future competitive position, the industry’s
future prospects, and its strategic posture. Using
SPSS analytics, our study analyzed 61 publicly traded
firms in various industries including retail,
technology, manufacturing and the service sector to
determine if a relationship exists between the
firm’s center of gravity (COG) matrix position as
indicated by the computer program and key
performance determinants as indicated by the following
financial ratios; current ratio, GPM, NPM,
ROE, ROA, ROCI, EBITA, revenue growth, P/E, EPS, and
D2E. Research findings indicate that there
is a strong relationship between the firm’s COG
position and multiple key performance indicators thus
providing support for the efficacy of this computer
model as a reliable strategic planning tool for
management in providing critical high-level data for
optimal strategic formulation and implementation.
Author
(s) Details
Dr. Dan Kipley
School of Business and Management, Azusa Pacific University, USA.
Alfred Lewis
School of
Business and Management, National University, San Diego, USA.
Orlando Griego
School of
Business and Management, Azusa Pacific University, USA.
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Book :- http://bp.bookpi.org/index.php/bpi/catalog/book/254
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