Handloom products are one of the
consumer products which form a part of India’s rich heritage. They
have a long history in India as they are being woven
from a long time. In earlier times, when
machinery was not available to produce fabrics,
consumers used to wear handloom apparel and use
handloom furnishings and made-ups for their home needs.
But due to the technological
developments, market is flooded with different and
innovative fabrics which are attractive and full
filling the needs of the consumers, sometimes at very
low prices. Hence, this machine made, or mill
made fabrics are attracting consumers which is making
them to buy more of them. Due to this, the
consumer demand for handloom products, mainly the
handloom furnishings and made-ups is
decreasing. This paper tries to study the reasons for
decline of demand for handloom products; and
review about some strategies that can be used to
improve the consumer satisfaction and demand for
the handloom products.
Author
(s) Details
M. Milcah Paul
Department
of RMCS, College of Community Science, Saifabad, Hyderabad, India.
P. Radha Rani
Department of RMCS, College of Community Science, Saifabad,
Hyderabad, India.
V. Vijaya Lakshmi
AICRP (HSc) – FRM, PG & RC, PJTSAU, Rajendranagar, Hyderabad,
India.
A. Padma
AICRP (HSc) – FRM, PG & RC, PJTSAU, Rajendranagar, Hyderabad, India.
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