In the current era of the transition of technology, there
have been changes in the way purchases are
made by physical stores, but nowadays consumers are
increasingly using online purchases that can
be made anywhere. However, limited attention was paid
to study the behaviour of online purchases
which mainly focuses on young consumers in Kota Bharu,
Kelantan. Therefore, using a quantitative
approach, the current preliminary research was aimed at
evaluating the soundness and consistency
of the instruments used tomeasure the risk perception
factors of online buying behaviour in Kota
Bharu. A total of 100 samples were analysed using SPSS
statistical software version 24. Preceding
the result, content and face validity, reliability, and
normality data were checked by an expert. The
result of the pilot study indicated that the measuring
tools are consistentto be usedin this research,
since rational normality has been proven by the data.
The results from the research presented
complete backing for the proposition gauging tools to
be applied in future supplementary studies.
Author(s) Details
Nik Alif Amri Nik
Hashim
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan,
Malaysia.
Dr. Roslizawati Che Aziz
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan,
Malaysia.
Dr. Shah Iskandar Fahmie Ramlee
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan,
Malaysia.
Fauzan Hafiz Muhammad Safri
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan,
Malaysia
Dr. Wan Farha Wan Zulkiffli
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan,
Malaysia.
Zaimatul Awang
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan,
Malaysia.
Dr. Nor Dalila Marican
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan,
Malaysia.
View Book :- https://bp.bookpi.org/index.php/bpi/catalog/book/263
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