The purpose of this study was to look at the moderating effect of demographic characteristics on the use of mobile phone technology by undergraduate public university students in Nairobi, Kenya. The purpose of the study was to see if demographic features had a moderating effect on undergraduate university students' use of mobile phone technology.
The media technological determinism theory was used as a theoretical framework in this study. 246,871 undergraduate university students from Nairobi's six public universities made up the target group. It was decided to employ a quantitative study design. Self-administered questionnaires were utilised as data gathering tools. Purposive sampling was employed to create a sample size of 573 undergraduate students for this investigation. The data was analysed using descriptive statistics before being processed using the Statistical Package for Social Sciences (SPSS) version 22.
Findings: The usage of mobile phone technology by undergraduate university students was not influenced by demographic characteristics, according to the findings. According to the findings, demographics had little bearing on the association between undergraduate public university students and levels of mobile phone technology use.
Contribution to Theory, Practice, and Policy that is Unique: Because this study focused on undergraduate university students in Nairobi, Kenya's public universities, the researcher suggests that a follow-up study be conducted among postgraduate students and also among private colleges to see if demographic characteristics influence mobile phone technology use.Author(S) Details
Onyango Christopher Wasiaya
Department of Media Technology & Applied Communication, Jomo Kenyatta University of Agriculture and Technology, Kenya.
Sikolia Geoffrey Serede
United States International University, Kenya.
Mberia Hellen Kinoti
School of Communication & Development Studies, Jomo Kenyatta University of Agriculture and Technology, Kenya.
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