Amalgamation of Small Firms Given Boost to the Retail Sector in Saudi Arabia | Chapter 12 | New Innovations in Economics, Business and Management Vol. 4

 The current book chapter examines the prospects of organised retailing in the Saudi Arabian market, as well as the market's growth factors and a detailed outcome analysis. The main goal of this chapter is to discover and build a relationship between organised retailing in Saudi Arabia and its growth drivers. In the Middle East and Saudi Arabia, the GCC retail business is positioned for significant expansion. As a result, mergers and acquisitions (M&A) are a terrific approach to build Saudi Arabian firm without having to wait years. Its goal is to track the progress of Saudi Arabia's retail market, which includes companies such as Carrefour, Panda Bin Dawood Al Marai, Sadafco, Aujan Beverages ltd, and Savola. However, there are numerous roadblocks to the retail market's expansion and adoption. Saudi Arabia, the United Arab Emirates, and the GCC as a whole all have an impact on the retail sector. Rapid transformation of emerging businesses into larger industries, as well as new ideas, technologies, and tactics, are all helping to usher in a new global business model known as mergers and acquisitions. As a result of rapid growth, minor businesses are being merged into larger businesses, such as Coca-Cola taking over Aujan Soft Drinks and Al-Marai becoming Riyadh Laben; similarly, Western bakeries, International Baking Service, and Hadco have gone through the same stages of amalgamation. Geant hypermarket and Giant hypermarket in Riyadh have been taken over by the Savola group of enterprises. After the entrance of organised retailing into Saudi Arabia, the current book chapter underlined and pointed out new growing trends and retail space. make a significant impact on organised retailing in the Kingdom of Saudi Arabia In addition, M&E or amalgamation may be seen quite clearly in the Saudi Arabian retail business.

Author(S) Details

Mohammad Naquibur Rahman
Department of Marketing, College of Business, Umm Al Qura University, Makkah Al Mukarrmah, Saudi Arabia.

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