Most of the realm is thought to be locating in a consumption-driven socioeconomic ending that is ruled by powerful governments and companies. As a result, builders boost their output, contributing to business-related growth. Thus, increased use and a change in lifestyle result in an overdone use of resources and tangible deterioration. Instead of why nation choose a certain commodity or brand over another, research has mostly concentrated on reason consumers choose the product or brand. With a all-encompassing assessment of the types, lifestyles, belongings, and trends in the anti-devouring sector, this chapter inquires to better explain the idea. The study's overarching goal search out assist marketers in aligning their initiatives accompanying the sector by offering important data regarding antagonistic-consumerists, a little-famous group.
Author(s) Details:
S. Varalakshmi,
Center
for Management Studies, JAIN (Deemed to be University), Bengaluru, India.
K.
Venkadeshwaran,
School
of Mechanical Engineering, Faculty of Engineering and Technology, JAIN (Deemed
to be University), Bengaluru, India.
Please see the link here: https://stm.bookpi.org/CABEF-V7/article/view/9243
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