A Thematical Study to Review the Impact of Consumer Characteristics on Online Purchasing Intention in E-commerce | Chapter 8 | Current Aspects in Business, Economics and Finance Vol. 10

 The summary concerning this article offers a all-encompassing analysis of earlier research on the influence of client traits visualized in the idea of online buying intention. This will enact the foundation for identifying the research breach in this area and allure potential for more study. The key academic disciplines that have a direct impact on this background are applied sciences, trade management, information ideas technology, and shopping.The data from the assembled articles were identified, checked, and reported on utilizing a thematic analysis approach in this place paper. Core articles were erect from one hundred twelve (n=112) superior and peer-reviewed colloquiums and indexed journals between the age 2010 and 2015 for the evaluation. Consumer traits such as personality traits (Theme1) with six (n=6) substitute-themes, mathematical (Theme2) with five (n=5) subthemes, perceived traits (Theme 3) with nine (n=9) subtheme and purchase goal (Theme4) with three (n=3) subthemes were identified.This study considered the types of connections and their impact, the effects of moderating variables, and the interceding effect on the relationship 'tween the independent variable and the helpless variable. When various major variables are compared, the results are antagonistic. It is necessary to reconsider those variables for additional ratification. Several factors were identified and top-secret as Consumer, Retailer, Medium, and External environment traits. The evaluation results indicate the need for a inclusive integrated model that investigates a more extensive range of variables. As a result, different countries and countries with its own government with variable characteristics, behaviours, and socioeconomic backgrounds endure be investigated individually in the future.

Author(s) Details:

G. P. H. Kandambi,
Department of Information Systems, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihintale, Sri Lanka.

W. M. Janaka I. Wijayanayake,
Department of Industrial Management, Faculty of Science, University of Kelaniya, Dalugama, Sri Lanka.

Please see the link here: https://stm.bookpi.org/CABEF-V10/article/view/9639