The purpose concerning this study is to test the relevance of the technology acceptance model in anticipating consumers' goal to use e-purchasing during the ending of Covid-19 pandemic confinement in isolation. The study applied an explanatory research design and the group of data was assured from respondents populating in Gaborone, Botswana. In total, data were collected from 259 accused, with the dossier being perceived as suitable for dossier analysis. SPSS 26 was used to reckon inferential statistics to measure the projected relationships in the study. The study specifies knowledge on the antecedents of behavioural goal towards e-purchasing in a evolving market circumstances. The results confirm the importance of seen ease of use, seen usefulness, privacy concerns and stance on the future behavioural intention of purchasers towards e-purchasing in Botswana. The study can assist businesses in better understanding the significance of securing connected to the internet platforms that maybe easily navigated to obtain, securing date with their consumers through connected to the internet chats or chatbot engagement, directing the privacy concerns of online buyers in a professional and understanding manner and experiencing consumers on the value additional of buying merchandise and services connected to the internet. The study adds value to the field of shopping since the blend of factors influencing behavioural goal towards e-purchases in a developing African advertise context has not been widely explored before.
Author(s) Details:
Olumide Jaiyeoba,
Department of Graduate Studies, Botho
University, Botswana.
Tendai
Douglas Svotwa,
Department
of Graduate Studies, Botho University, Botswana.
Mornay Roberts-Lombard,
Department of Marketing Management, College of Business and Economics,
University of Johannesburg, South Africa.
Botshabelo Mafatlane,
Limkokwing University, Gaborone, Botswana.
Gertrude
Mafatlane,
University of Botswana, Gaborone, Botswana.
Please see the link here: https://stm.bookpi.org/CABEF-V10/article/view/9634
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