The undertaking between shopper and seller has changed on account of the technological progress of the Internet and socio-economic activities. The desire to visit a tangible shop has been dislodged by online purchasing, and retailers can immediately easily reach worldwide markets from their local base without the need for sell space or warehousing. As a result, stock exchange price is penetrated. In connected to the internet purchasing, the vendor plays an main role. This evaluation focuses on the characteristics of retailers that influence online buying. The assessment will make or get ready for determining the gap and allure scope for future research.This study was judged using a having a theme analytical approach. Between 2010 and 2015, forty-three (n=43) chief and peer-reviewed colloquiums and indexed journals were used in the judgment. Based on their working definitions, ten (n=10) substitute-themes were recognised from the investigated variables. The brand's and price's moderating skills must be investigated, even though that they are critical factors in connected to the internet purchasing. Online buying is popular in society cause it has several benefits over traditional shopping. Since in essence products and real things cannot be used as well one another, it should to investigate each brand category independently when purchasing online. The traits of retailers and their unclear antecedents demand further attention from now on research. Future studies should use a thorough joined model to examine a roomier range of variables.
Author(s) Details:
G. P. H. Kandambi,
Department of Information Systems, Faculty of
Management Studies, Rajarata University of Sri Lanka, Mihintale, Sri Lanka.
W.
M. J. I. Wijayanayake,
Department
of Industrial Management, Faculty of Science, University of Kelaniya, Dalugama,
Sri Lanka.
Please see the link here: https://stm.bookpi.org/CABEF-V10/article/view/9638
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