This paper looks at how significant international businesses conducting business in China have evolved their strategy. Using the TOWS approach, we divided the strategic stance of MNC subsidiaries in China into four separate frames based on a survey of big corporations (Weirich, 1982). For many years, experts have debated the strategic motivations that drive multinational corporations to participate in FDI. Our findings, which were based on the TOWS approach, allowed us to identify a strategic evolution trend. The primary investment motivation of MNS in China has shifted from "low labour cost" to "exploiting Chinese market," according to our findings. We examine the motivations, actions, and aspirations of the executives of the country's largest multinational subsidiaries. MNS's strategic posture varies significantly, according to the findings of the study. Each of the four frames depicts this disparity. MNS in China adopt a consistent developing strategy based on overall cost leadership in the S-O quadrant.
Author(S) Details
Ronald J. Salazar
College of Business, University of Houston, Victoria, USA.
Jifu Wang
College of Business, University of Houston, Victoria, USA.
Jinhua Zhao
School of Government, Central University of Finance and Economics, USA.
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