New Marketing Appeal for “Made in Italy Food” in China Amid Rising Consumption and Transaction Costs | Chapter 5 | Business, Management and Economics: Research Progress Vol. 2

 

This chapter analyses the market potentiality of «Made in Italy food» and focuses on some emerging issues concerning Italian specialties characterized by higher competitiveness. Starting from the definition of «Made in Italy food», the paper addresses the topic of food safety, analysing policies, and legislation. Following an approach from macro to micro aspects, market trends are highlighted, and a ranking analysis is carried out, emphasizing the positioning of Made in Italy. Concerns related to transaction costs, information asymmetry, and adverse selection are discussed and the Italian-sounding phenomenon is spotted. Growing practices of unfair competition, such as food piracy, result in several forms of market failure, damaging the segmentation strategies of Italian companies. Findings propose an estimate of unfair business and offer special indexes of evaluation. Finally, policy and business implications are addressed and attractive, and multiple fields for future research are suggested. Chinese food habits are currently experiencing rapid changes. The increasing consumer purchasing power results in the adoption of a new lifestyle and diet - both in quantity and quality. The consumption trend causes a sudden boom in food imports, with China becoming the world’s largest market and an essential opportunity for Italian business. Among Italian specialties characterized by higher competitiveness, it results in wine is the first in the ranking of Italian foodstuffs in China, followed by chocolate, pasta, and bakery, as olive oil and many other typical foods such as meat, sausages, hams, and dairy products highlight excellent performances. Although the Chinese market enjoys higher appeal, it is also suffering from growing concerns about transaction costs, information asymmetry, and adverse selection, for which it becomes essential to identify measuring tools. The success of Made in Italy foments indeed Italian-sounding phenomena. Growing practices of unfair competition like food piracy can result in many kinds of market failure, due to the lack of adequate regulation. The segmentation strategies of Italian companies can be heavily damaged by such imitation activities, with huge losses of income for true «Made in Italy food».

 

Author(s) Details

Antonio De Pin
Department of Economics, Ca’ Foscari University, Venice, Italy.

 

Please see the book here:- https://doi.org/10.9734/bpi/bmerp/v2/1484

Analysis on Evolution of Strategies: Global Multinational Companies in China | Chapter 09 |New Innovations in Economics, Business and Management Vol. 7

 This paper looks at how significant international businesses conducting business in China have evolved their strategy. Using the TOWS approach, we divided the strategic stance of MNC subsidiaries in China into four separate frames based on a survey of big corporations (Weirich, 1982). For many years, experts have debated the strategic motivations that drive multinational corporations to participate in FDI. Our findings, which were based on the TOWS approach, allowed us to identify a strategic evolution trend. The primary investment motivation of MNS in China has shifted from "low labour cost" to "exploiting Chinese market," according to our findings. We examine the motivations, actions, and aspirations of the executives of the country's largest multinational subsidiaries. MNS's strategic posture varies significantly, according to the findings of the study. Each of the four frames depicts this disparity. MNS in China adopt a consistent developing strategy based on overall cost leadership in the S-O quadrant.

Author(S) Details

Ronald J. Salazar
College of Business, University of Houston, Victoria, USA.

Jifu Wang
College of Business, University of Houston, Victoria, USA.

Jinhua Zhao
School of Government, Central University of Finance and Economics, USA.

View Book:- https://stm.bookpi.org/NIEBM-V7/article/view/6394