Study on Performance of HUL Shakti Ammas in Anantapur District, India | Chapter 1 | New Innovations in Economics, Business and Management Vol. 6

Corporate firms like HUL use bottom-of-the-pyramid marketing to empower the rural poor. HUL is India's leading Fast Moving Consumer Goods (FMCG) company. This study focuses on the Project Shakti model's functioning, its requirements and challenges, as well as its operational perspective. In the Anantapur district, how are shakti entrepreneurs faring?

Author(s) Details:

V. Bhargavi Reddy,
Dr. AER College of Management Studies & Research, C. Ramapuram, Tirupati - 517501, A.P., India.


N. Sree Rajani,
Sri Padmavathi Mahila University, Tirupati, India.


A. Parvathi,
Dr. AER College of Management Studies & Research, C. Ramapuram, Tirupati - 517501, A.P., India.

Please see the link here: https://stm.bookpi.org/NIEBM-V6/article/view/6191