Valtex, a Slovene firm that produces hygiene solutions for commercial buildings, has lately met the targeted growth, profit, and cash flow, according to CEO and owner Niko Kumar. However, the company is suddenly threatened with bankruptcy, putting its previous success in jeopardy. Niko Kumar, along with his business partner and sales consultant, is forced to consider the true value of the "building hygiene" company, its appeal in terms of the triple bottom line (profitability, planet, and people), and the value – if any - Valtex truly possesses.generates for the benefit of customers and society (planet and people). Most significantly, with bankruptcy looming, Niko is compelled to look into new areas where Valtex may truly add value to customers and society. The case is appropriate for postgraduate management students, executive education programmes with a short term, executive MBA programmes, and entrepreneurial education. When addressing this scenario with the purpose of assisting Niko Kumar in developing new Valtex commercial operations,An instructor should use a set of strategic concepts such as Porter's [1] five-force analysis and company activity system, Brandenburger and Stuart's [2] concept of value adding activities, Elkington's [3] concept of triple bottom line, and train students in brainstorming and other creative thinking techniques when teaching students about sustainability.
Author (S) Details
MelitaBalas Rant
Faculty of Economics, University of Ljubljana, KardeljevaPloščad 17, 1000 Ljubljana, Slovenia.
View Book :-https://stm.bookpi.org/MPEBM-V4/article/view/2639
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