Study on the Influence of Product Design Attributes on the Usage of Insecticide Treated Mosquito Nets in Kafue District, Zambia| Chapter 8 | Modern Perspectives in Economics, Business and Management Vol. 4

 The purpose of this research was to see if there was a link between the colour, shape, and size of insecticide-treated nets (ITNs) and their use. Methodology: This study used a mixed methods research approach. The research took place in Kafue district's Nangongwe and Kafue Mission Health Centre catchment areas. A simple random sample technique was used to choose 30 houses (HHs) with ITNs from a total of 300. Due to strong rains, one HH was missed, lowering the sample size to 29 HHs. Questionnaires were used to collect quantitative data, while Focus Group Discussions were used to acquire qualitative data (FGDs). Excel was used to do multiple linear regression. The majority of homes held between five and six ITNs, according to the findings of this study. The majority of the homes said they had been utilising ITNs for more than ten years. Further research into the most popular ITNs indicated that 100% of families selected nets that fit on a double bed, followed by 86.2 percent who wanted rectangular nets, and 52 percent who preferred white nets. The researchers believed that the colour, shape, and size of ITNs have no bearing on their use. Using Excel, a multiple linear regression was used to test this hypothesis. Only 3.3 percent of the preference for ITN usage can be explained by colour, shape, and size, according to the test results.This study demonstrated that systemic thinking, using the limits to growth system theory, can be used to explain the shortcomings of linear thinking, which has been used by the Ministry of Health and other health communicators in developing health promotion strategies for malaria prevention using ITNs for many years. “Sleep under an ITN all year to prevent disease,” has been a fundamental phrase in ITN promotion over the years.Malaria-causing mosquitoes”. Despite the emphasis on this message, ITN utilisation has been below 50% since 2006, but knowledge of ITN use has risen to above 60%. The limitations to growth theory highlighted that low ITN utilisation could be due to a variety of issues other than knowledge deficiencies

Author (S) Details

Timothy Silweya
Graduate School of Business, University of Zambia, Zambia.

Charles MuweMungule
Graduate School of Business, University of Zambia, Zambia.

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