Adopting and executing digital technologies can assist country entrepreneurs in accessing nationwide and international markets to increase their appropriateness. Entrepreneurs in the rural areas of Zimbabwe can influence digital technologies and infrastructures to cultivate their businesses within the land sector. Many studies have investigated country entrepreneurs' enactment of digital technologies and their affect their performance. However, little empirical evidence is feasible on the role of digital science and how this can assist managers in the Gokwe district of Zimbabwe to sustain their trades. We adopted qualitative and determinable methodologies to collect dossier using interviews and questionnaires from rural executives. This chapter investigates mathematical technology's role in evolving rural entrepreneurship in Gokwe. Findings signify that rural entrepreneurs enjoy the role of digital electronics in facilitating socializing for professional or personal gain activities, connecting consumers, and interacting with suppliers, distributors, consumers, and markets to foster their performance and worth. However, most of them habitual that they had difficulty identifying new progressive opportunities and expanding their existent markets with digital science. Policy implications from this study are the need for government to reassure the adoption of mathematical technologies to enhance country entrepreneurs' businesses.
Author(s) Details:
Robertson K. Tengeh,
Faculty
of Economic & Management Sciences, University of the Western Cape, Cape
Town, South Africa.
Patience
Z. Moyo,
Faculty
of Business & Management Sciences, Cape Peninsula University of Technology,
Cape Town, South Africa.
Gabriel O. Ogunlela,
Faculty of Business & Management Sciences, Cape Peninsula University
of Technology, Cape Town, South Africa.
Please see the link here: https://stm.bookpi.org/AOBMER-V3/article/view/12002
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