The present research proposed to explore social radio users’ perceptions of the beneficial roles of social radio. Several positive social television roles were labeled from the literature. The educated piece of social media consumers was selected and surveyed utilizing a Google Forms-based self-administered inquiry. A total of 178 Facebook users voluntarily shared in the survey. The outcomes indicate that friendly media captures users’ consideration on social issues, attended by politics, economics, and different vital topics. Sharing and taking knowledge and skills, joining with friends and classification, and sharing current affairs are ultimate critical uses of social news instead of entertainment. Respondents concur that social television has the potential to increase awareness, change attitudes, and support a sense of responsibility compared to TV set and newspapers. Social media consumers may be responsible or careless. This study contributes to the positive friendly media use literature, that is limited in Bangladesh. It may again guide policymakers to promote more helpful social media use between university students the one can harness its potential effectively. Future studies grant permission involve large-scale surveys and the use of structural equation forming.
Author(s) Details:
Md. Shahzalal,
Department
of Marketing, Begum Rokeya University, Rangpur, Bangladesh.
Please see the link here: https://stm.bookpi.org/RTASS-V9/article/view/12123
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