This stage deals with the concept of the billing message, the stages of allure preparation, how it influences consumer presence, the subsequent stages of adopting the new consumer, and what are the models that interpret this behavior. Therefore, in this branch, we will focus on two main topics. The first is related to by what method advertising ideas are designed to be more appealing and effective. The second issue is related to some examining models that contribute to explaining services behavior. And by means of what to determine the communication aims included in the exhibition program, including stimulating demand for the merchandise, increasing its uses and uses, and growing consumer knowledge and awareness of it; Of course, this cannot be achieved except that there is profitable management that works to reach these goals.
Author(s) Details:
Maha Mustafa Omer Abdalaziz,
College of Communication, University of
Fujairah, United Arab Emirates.
Please see the link here: https://stm.bookpi.org/CTBEF-V1/article/view/9710
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