Impact of Perceived Service Quality on Customers Repeated Purchase Intentions: Case of the Hospitality Sector in Cameroon | Chapter 7 | Contemporary Research in Business, Management and Economics Vol. 7

 

The study investigates the influence of perceived service quality on customers' repeated purchases in restaurants in Yaoundé, Cameroon, providing insights into the factors that drive customer loyalty in the restaurant industry. In a dynamic business environment marked by increased technological advancement that exposes consumers to a multitude of service providers, the need for continuous improvement of service quality to satisfy current consumers and create a positive brand image to attract new customers and render existing ones loyal, cannot be overstated. Data was drawn through a self-administered questionnaire distributed to a sample of 71 restaurant customers in the city of Yaoundé drawn through simple random sampling. The research methodology employed multiple linear regression analysis, providing a quantitative approach to examine the relationship between service quality and customer repeated purchases. The results of the study indicate that both Tangible and Intangible perceived service quality dimensions have a positive and significant influence on customers’ repeated purchases in restaurants in the city of Yaoundé. The findings reveal that tangibles and intangibles perceived service quality have a positive and significant influence on customers' repeated purchases, highlighting the importance of physical evidence, employee appearance, reliability, responsiveness, trustworthiness, and assurance in enhancing customer loyalty. By implication, restaurant operators to ensure increased customer loyalty should capitalize on, physical evidence, employee appearance, reliability, responsiveness, trustworthiness, and assurance of client.  The study suggests the inclusion of price as a dimension of service quality in future research, indicating the need for a comprehensive understanding of the factors that influence customer behavior in the restaurant context.  Nevertheless, given that clients often compare the quality of services with the price, it will be necessary to add price as a new dimension of service quality in future research. Also, researchers should attempt to test this model in new fields and with a larger sample size.  

 

Author(s)details:-

 

Dr. Diangha Sylvanus Ngoata
Department of Management, University of Yaoundé II, Cameroon.

 

Please See the book here :-  https://doi.org/10.9734/bpi/crbme/v7/33

Advertising Messages and Interpretation of Consumer Behavior Culture | Chapter 7 | Current Topics on Business, Economics and Finance Vol. 1

 This stage deals with the concept of the billing message, the stages of allure preparation, how it influences consumer presence, the subsequent stages of adopting the new consumer, and what are the models that interpret this behavior. Therefore, in this branch, we will focus on two main topics. The first is related to by what method advertising ideas are designed to be more appealing and effective. The second issue is related to some examining models that contribute to explaining services behavior. And by means of what to determine the communication aims included in the exhibition program, including stimulating demand for the merchandise, increasing its uses and uses, and growing consumer knowledge and awareness of it; Of course, this cannot be achieved except that there is profitable management that works to reach these goals.

Author(s) Details:

Maha Mustafa Omer Abdalaziz,
College of Communication, University of Fujairah, United Arab Emirates.

Please see the link here: https://stm.bookpi.org/CTBEF-V1/article/view/9710

Study about Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs during COVID-19 Pandemic| Chapter 1 | Current Aspects in Business, Economics and Finance Vol. 7

 This study aims to check the change in Egyptian consumer performance accompanying the Coronavirus pandemic emergency, and the degree of difference in consumer patterns in the different friendly categories in an attempt to reach a pattern or graph reflecting purchasing motivations in crisis occasion. In order to develop the research theories and direct the creation of upper class of survey questions that would cover every aspect of the research, this study secondhand a preliminary desk study. The analyst then carried out a preliminary test of the survey list and reduced it in light of the results. The investigator thus established the modified survey questionnaire connected to the internet, receiving 400 chance responses from various categories and sectors. The investigator did a all-inclusive count of responses then acted statistical study and correlation tests to discover any compatibilities or relations, if present, betwixt responses and classifications. The majority of Egyptians' future is predominantly determined by their employment position, so it makes sense that skilled is a strong correlation middle from two points employment and future worry during the extended lockdown brought on apiece Covid-19 pandemic.

Author(s) Details:

Amal Seddik Afify,
Thebes Academy, Cairo, Egypt.

Please see the link here: https://stm.bookpi.org/CABEF-V7/article/view/9240

Measuring Consumer Responses to Food Labels: A Descriptive Study | Chapter 1 | Emerging Challenges in Agriculture and Food Science Vol. 5

This study adjusted for chromaticity and examined consumer responses to beef steak label information location adjustments. Eye tracking and scan path entropy were employed to quantify information flow to consumers across label modifications. Safe handling messages had the lowest entropy across the placement variants. Monochrome information had lower entropy than coloured label information, with the exception of when the monochrome information panel was coupled with colour label components. The study emphasises how strategically arranging monochrome and colour label elements in food label systems may provide a range of impacts on consumer attention. When reviewing label designs that are supposed to highlight specific information for a number of objectives, such as marketing, health messaging, and safety warnings, scan path entropy should be taken into account. In label systems where information competes for consumer attention, the use of monochrome or colour label components appears to influence observed entropy, and observed entropy can be influenced by the placement and combinations of various label elements that can be measured and adapted to achieve message attention goals.

Author(s) Details:

Greg Clare,
Oklahoma State University, Design, Housing and Merchandising, Stillwater, OK-74078, USA.

Please see the link here: https://stm.bookpi.org/ECAFS-V5/article/view/6975

Changes in Food Consumption Patterns due to COVID: Is There a New Post COVID Food Consumer? | Chapter 01 | New Innovations in Economics, Business and Management Vol. 9

 Food is a physiological requirement with significant social and cultural implications. Eating habits have long been regarded as one of the most stable aspects of a person's social background. However, we are living in a period of significant change, with a significant impact on the population's nutritional status, driven, among other things, by new lifestyles and conditions, technological advancements and distribution systems, the emergence of new foods, and new methods of preparation and processing.

The primary goal of this study is to see if daily food patterns of people changed during the Coronavirus quarantine. The following objectives have been defined in order to achieve this goal: Examine food consumption patterns, food consumer typologies, and food waste. the new target post covid set of customers, evaluate consumer perceptions of distribution channels, look into grocery shopping online, and identify venues for selling local food.This research examines the influence of the COVID-19 health crisis on people's food interests, beliefs, and behaviour. In addition, an online poll (n = 232 Spaniards) looked into how food purchasing habits changed throughout the epidemic. The questionnaire was created using the Google Forms tool and distributed using instant messaging apps like WhatsApp, social media like Facebook and Twitter, social networking sites like LinkedIn and ResearchGate, and email through snowball sampling to try to cover the entire Leon territory and reach the greatest number of people through mobile phones, tablets, and computers. The SPSS application was used to conduct the statistical analysis.

Using the Mediterranean Diet as a benchmark for healthy eating, we may conclude that the adult population of Spain is on the verge of adopting healthy eating habits. There was an improvement in food habits when COVID-19 was confined.

Author(S) Details

Maria Aranzazu Sule Alonso
Department of Management and Enterprise Economy, University of Leon, Campus de Vegazana, 24007 Leon, Spain.

Tea Rushit
Faculty of Economics Sciences and Business, University of Leon, Campus de Vegazana, 24007 Leon, Spain.

View Book:- https://stm.bookpi.org/NIEBM-V9/article/view/6874

Study on the Influence of Tunable LED Lighting Systems on Consumer Food Label Perceptions| Chapter 6 | Research Developments in Science and Technology Vol. 2

In a grocery store simulation lab at a major Midwestern university, consumers' impressions of meat package label design differences were examined under various LED lighting settings. Participants' reactions to the new meat labelling were assessed using a quasi-experimental methodology that included a multi-group within-subjects post-test only design. Philips HUE consumer LED light bulbs were adjusted with varied colours from 2700 K (RED) to 7000 K over beef steak packaging labels (BLUE). The display lighting simulations were created by placing gooseneck lights above the products. Label and illumination interactions influenced consumer perceptions of nutrition label information across and among subject groups, according to the study. When compared to the thermal impacts of earlier fluorescent and metal halide technologies, LED lights stay cool while lowering energy expenses. In the future, LED lighting systems with significant colour diversity will become more important and used in retail lighting designs.

 

Author(s) Details:

Greg Clare,
Design, Housing and Merchandising, Oklahoma State University, Stillwater, OK, USA.

Nahide Hancer,
Design, Housing and Merchandising, Oklahoma State University, Stillwater, OK, USA.

Please see the link here: https://stm.bookpi.org/RDST-V2/article/view/6608

Study on Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module | Chapter 17 | Modern Perspectives in Economics, Business and Management Vol. 5

 “Experiential marketing” has gotten a lot of attention as a “differentiation strategy” in a mature market like the Japanese economy. We focus on behaviour experiences (ACT Module of SEMs) in terms of "embodied cognition" in this work. Consumers' behaviours and the physiological/psychological impacts of such behaviours are referred to as behaviour experiences (ACT Module). The findings reveal that two factors influence behaviour (ACT Module): 1) create products with aspects that influence consumer behaviour, and 2) create scenarios with factors that influence consumer behaviour. We also show that illogical or unique conditions might elicit unusual behaviour experiences. These modes of thinking will aid marketers in comprehending consumers' behavioural experiences and applying ACT to marketing from a customer experience standpoint.

Author (S) Details

Shin’ya Nagasawa
Graduate School of Business and Finance, Waseda University, Tokyo, Japan.

View Book :- https://stm.bookpi.org/MPEBM-V5/article/view/3343

Study on Experience Differentiation Strategy (1): Concepts of Customer Experiences| Chapter 7| Modern Perspectives in Economics, Business and Management Vol. 4

 “Experiential marketing” has gotten a lot of attention as a “differentiation strategy” in a mature market like the Japanese economy. The principles of experiential marketing are investigated in this study. The findings reveal that 1) experiences play a role in the acquisition, consumption, and disposal of items, 2) experiences take place in scenarios that consumers face, and 3) experiences are actions and physiological/psychological impacts. This comprehension of experiences aids us in making appropriate use of them.As a tactic for distinction, use experience. This research suggests a new definition for customer experience and strategies, as well as methodology for implementing them. In the future, further research into successful products or services should be undertaken.

Author (S) Details

Shin’yaNagasawa
Graduate School of Business and Finance, Waseda University, Tokyo, Japan.

View Book :-https://stm.bookpi.org/MPEBM-V4/article/view/2645

Consumer Behavior in Islamic Perspective| Chapter 3 | Modern Perspectives in Economics, Business and Management Vol. 4

 In terms of consumer behaviour, Islam has supplied advice to the human globe. The al-Quran and the Sunnah, which are life rules, are Muslims' only reliable sources. Consumer Behaviour refers to Islamic principles that serve as a guide for acting in ways that are not in accordance with specified sharia. Human ties are not the main emphasis of Islamic behaviour. The Buy Muslim First (BMF) campaign encourages Muslim purchasers to prioritise purchasing Muslim items, which will result in Muslim businessmen issuing zakat and thereby developing the Muslim social economy. This is a quantitative study that employs both descriptive and inferential methods. The primary goal of this study is to examine theThe effect of the BMF campaign on the purchasing habits of young Muslims. Using a model of Muslim consumer behaviour A total of 100 respondents from the young group were chosen to respond to the questionnaire using the Likert scale approach. The data from the questionnaire was analysed using SPSS Multiple Regression tests, with a F test result of 6.595> value F. The major findings of this study show that the BMF campaign has a 21.7 percent influence on young Muslim consumers.(as determined by the R Square value) Intention, expenses, religious brotherhood, and purchasing capacity are four major factors that determine the behaviour of young purchasers. All of these factors will have a direct impact on Muslim traders, and it is hoped that a follow-up study would be conducted to investigate these four factors that have a substantial impact on Muslim consumer behaviour.

Author (S) Details

ShahrulHilmi Othman
Hajj and Umrah Management Institute, Malaysia.

Dr.MohdAzam Bin Yahya
Institute of Postgraduate Studies, University College of Islam Melaka, Malaysia.

Noor Jeffri Abdul Wahab
Academic Affair Division, University College of Islam Melaka, Malaysia.

View Book :- https://stm.bookpi.org/MPEBM-V4/article/view/2641

Impact of Mobile Access to the Internet on Sales Completion Time in e-Commerce: Recent Advances and Development | Chapter 13 | Current Approaches in Science and Technology Research Vol. 3

 E-commerce is being transformed into mcommerce with the help of a new generation of mobile devices. While traditional fixed PC Internet access is still important, mobile Internet access appears to be attracting more customers due to its flexibility. The purpose of this research is to create and test a mathematical model that captures how mobile internet access affects e-commerce. efficiency The original paper by Sumita and Yoshii [1] has been improved for more realism. Traditional ecommerce requires a fixed PC, whereas m-commerce allows for both fixed and mobile access. It is possible to derive explicit distributions of the number of items purchased by time t and the time required to sell K products. Numerical examples are used to illustrate the behavioral differences between m-commerce and regular e-commerce users.

Author(s) Details

Prof. Ushio Sumita
Graduate School of Systems and Information Engineering, University of Tsukuba, #Tennoudai 1-1-1, Tsukuba, Ibaraki 305- 8573, Japan.

Dr. Jun Yoshii
Graduate School of Systems and Information Engineering, University of Tsukuba, #Tennoudai 1-1-1, Tsukuba, Ibaraki 305- 8573, Japan.

View Book :- https://stm.bookpi.org/CASTR-V3/article/view/1418

Restaurant Tipping and Consumer Behavior: An Economic Theoretical Analysis | Chapter 7 | Current Strategies in Economics and Management Vol. 2

In this chapter, I applied the theory of consumer choice to model the relationship between restaurant tipping and consumer behavior. Using this model, I demonstrated how consumer behavior responds to restaurant tipping and how tipping affects consumer-utility among different types of consumers and economic efficiency. The economic theoretical analysis reveals that tipping discourages customers’ demand for restaurant meals, which in turn creates bigger excess burden in the market.

Author(s) Details

Tin-Chun Lin
School of Business and Economics, Indiana University Northwest, Gary, IN 46408, USA

View Book :- http://bp.bookpi.org/index.php/bpi/catalog/book/185