The importance of systematizing the goals and trends of the
development of the popular science discourse is essential for deep
understanding of the specifics of discourse structures, the dynamic aspect of
the functioning of linguistic means, and the internal mechanisms of
communication. Popular science sphere of communication is acquiring new
features of virtuality, globality, mosaic structure and social orientation,
which are essential in fulfilling its functions in modern society. Based on the
examination of 92 podcasts, the study deals with podcasting research
identifying typical characteristics of the podcast and factors contributing to
the spread of podcasting in the popular scientific hypermedia communication.
The survey showed that increasing popularity of the podcast in the popular
scientific sphere is explained by several factors. First, informing the user
becomes more accessible, quicker, and easier. Secondly, the listener takes part
in interpersonal communication not with a virtual author, but with a real
person, gets the opportunity to make his own conclusions based on sounding
speech, which is more expressive, emotional, and has a strong impact on the
addressee. Thirdly, most podcasts are interviews and discussions, i.e.,
dialogues and polylogues, which facilitate the perception and processing of new
information making it more structured by means of questions, paraphrasing,
exemplification, clarifications, etc. Analysis of the Nature publication
podcast helped single out structural features that allow a podcast to function
in a hypermedia environment as an independent multimodal node. Investigating the
links of this node with others, it is possible to construct an entire open
network consisting of multimodal texts, in the perception of which several
perceptual modalities are engaged. Links are designed in the form of
hyperlinks, repetitions of the headlines, the title of the journal, research
keywords, names of scientists, names of scientific institutions, forming a
hypernetwork with nodes of the first and second levels, the references to which
come from each podcast. The conclusions about the emergence of new virtual
environment for intercultural interaction and cooperation were made. Openness
of the hypermedia discourse, the absence of a rigid hierarchy, the orientation
toward interpersonal and specialized communication contribute not only to the
global spread of innovative technologies that facilitate virtual communication,
but also change the structural characteristics of the popular science discourse
itself.
Author(s) Details:
Liudmila Egorova,
Peoples’ Friendship University of Russia (RUDN University), Moscow,
Russia.
Please see the link here: https://stm.bookpi.org/PLLER-V4/article/view/13146
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