This division aims to analyze the determinants influencing the buyers behavior of tainted milk and milk products in Tirupati City of Andhra Pradesh, India. Tirupati City, an main Tier-II city in the Rayalaseema region of Andhra Pradesh, was actively chosen for the study. Based on the chief population in downward order, twelve wards were preferred. From each ward, 10 shoppers were chosen, comprising a sample size of 120 customers. The variables influencing services behavior for stigmatized milk and milk products were assembled using a clear schedule through personal interview order. The current study, which focuses on the determinants that have the greatest affect consumes purchasing conclusion for branded milk and milk brand, may suffice to the business society involved in the tainted milk and milk product channel. The verdicts of Principal Component Analysis inferred that the services behavior of tainted milk and milk products was affected by five factors that is to say Consumer preference determinant (Family, Advertisement, Quality, Offers, Package Design, Hygiene in production and Fat content) All determinants affecting services preference had determinant loadings that were (4.966), Product attribute factor (Price, Flavor, brand Image) and determinant loadings were (1.993), Perishable factor (Freshness, image) with determinant loading (1.427), Referral determinant (Friends and Relatives, Wide Pnroduct Range and Product Availability) total factor loadings of Referral Factor (2.066) and Convenience determinant (Packs in suitable quantities and Texture). Factors doing convenience accompanying total factor stowing were (1.407).
Author(s) Details:
Ch. Rama Devi,
Institute of Agribusiness Management,
Agricultural College, Tirupati, ANGRAU, India.
N.
Sunanda,
Department
of Agricultural Economics, Agricultural College, Naira, ANGRAU, India.
Please see the link here: https://stm.bookpi.org/CTBEF-V3/article/view/10033
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