Visual design elements have received special attention, and have even become a trend, spreading throughout the art of design, particularly in outdoor advertising. In the era of Vietnam's international integration, there have been a lot of changes in advertising posters, and visual design aspects play a big part in it. Advertising posters are combined with visual languages, resulting in a completely new aesthetic experience. From 2017 till now, the research examines how Visual Art components have been presented in outdoor advertising, particularly in graphic aspects, from concept to execution for businesses available in the Vietnamese market (April 2021). The research area is Ho Chi Minh City, which has a wide range of market trends and is also influenced heavily and swiftly by new art trends. as well as design This is also seen as a location that can quickly absorb new artistic and cultural trends in order to create advertising campaigns for the Vietnamese market. In addition, Ho Chi Minh City is a leader in the development of contemporary society for Vietnamese; there are numerous construction projects for skyscrapers, plazas, living space, privacy, storing possessions, and allowing urban residents to live and work comfortably.
Author (s) DetailsNguyen Thi Viet Ha
University of Architecture Ho Chi Minh City (UAH), 196 Pasteur, Ward 6, District 3, Ho Chi Minh City, Vietnam.
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