This study looks into customers' attitudes toward chatbots in the Indian banking industry. The author used correlation analysis to determine and understand client attitudes toward chatbot acceptability and usage in the banking industry. The primary survey is used to gather information. A total of 100 people were targeted, with 72 responding. The study concludes a positive correlation between the attitude and the adoption of chatbots. As part of the conclusion author made some suggestions and recommendations on the implementation of chatbots in India's banking industry With the advancement of technology and the upgrading of consumer knowledge, it is very likely that more and more communication will take place with the assistance of chatbots. Banking institutions should be prepared for this shift going forward.
Author(s) Details
Department of Management, Jagan Institute of Management Studies, Rohini, India.
Dr. Deepti Sharma
Department of Information Technology, Jagan Institute of Management Studies, Rohini, India
View Book :- https://stm.bookpi.org/RDER-V12/article/view/1485
No comments:
Post a Comment