This study investigates the job attribute preferences of Bangladeshi Generation Y professionals. Unlike most previous studies, which used isolated estimation methods, this study used conjoint analysis, a marketing research tool, to calculate the relative utilities and trade-off matrices of various job attributes. A questionnaire presenting a variety of hypothetical job offers was used to collect data from 140 executive MBA students at a premier business school in Dhaka (HJO). Salary and benefits, as well as person-job match, are discovered to be the top two most preferred job attributes. The work environment and the company's reputation are ranked as the two least important job characteristics. A simulation was run to demonstrate the trade-offs people make when deciding on a job. In terms of the order of importance of job attributes, case-wise conjoint results show no significant difference between different demographic groups (e.g., married-single, have-don't have dependents, and others). However, the relative importance value was discovered to be slightly different for different demographic groups. This study is significant for academics because it demonstrates a new technique for analyzing job attribute preferences. Managers can use the findings of this study to create jobs that will attract and retain the best talent in the market. They can use the simulation process shown here to optimize their overall preference for job offers.
Author(s) Details
Institute of Business Administration, University of Dhaka, Banglades
Mr. Khaled Mahmud
Institute of Business Administration, University of Dhaka, Bangladesh.
Farzana Afrin
Boston College, USA.
View Book :- https://stm.bookpi.org/STHSS-V2/article/view/1803
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