Job Attribute Preferences of Generation Y Professionals | Chapter 4 | Selected Topics in Humanities and Social Sciences Vol. 2

 This study investigates the job attribute preferences of Bangladeshi Generation Y professionals. Unlike most previous studies, which used isolated estimation methods, this study used conjoint analysis, a marketing research tool, to calculate the relative utilities and trade-off matrices of various job attributes. A questionnaire presenting a variety of hypothetical job offers was used to collect data from 140 executive MBA students at a premier business school in Dhaka (HJO). Salary and benefits, as well as person-job match, are discovered to be the top two most preferred job attributes. The work environment and the company's reputation are ranked as the two least important job characteristics. A simulation was run to demonstrate the trade-offs people make when deciding on a job. In terms of the order of importance of job attributes, case-wise conjoint results show no significant difference between different demographic groups (e.g., married-single, have-don't have dependents, and others). However, the relative importance value was discovered to be slightly different for different demographic groups. This study is significant for academics because it demonstrates a new technique for analyzing job attribute preferences. Managers can use the findings of this study to create jobs that will attract and retain the best talent in the market. They can use the simulation process shown here to optimize their overall preference for job offers.

Author(s) Details

Dr. Shakila Yasmin
Institute of Business Administration, University of Dhaka, Banglades

Mr. Khaled Mahmud
Institute of Business Administration, University of Dhaka, Bangladesh.

Farzana Afrin
Boston College, USA.

View Book :- https://stm.bookpi.org/STHSS-V2/article/view/1803

Suggested Model to Measure the Value of Syrian Mobile Phone Operator's Brand Names: A Conjoint Analytical Approach | Chapter 4 | Current Approaches in Science and Technology Research Vol. 5

 A company's brand is a valuable intangible asset. In this paper, nominal values of Syrian mobile phone operators' brands were measured using the Conjoint Analysis technique based on Syrians' preferences, introducing good data measurements for Syrian mobile operators in order to prepare good Brand strategic plans. Many mathematical techniques were used to calculate the nominal value of a brand name. Conjoint analysis is one of many techniques that have been widely used in marketing research to evaluate consumer preference for hypothetical products and services.

Author (s) Details

Ahmad Taha Kahwaji
Strategic Management, Brescia University, Italy and College of Commerce and Business Administration, Dhofar University, Sultanate of Oman.

Wissam Abou Khalel
Damascus University, Higher Institute for Administrative Development, Damascus, Syria and Tubingen University, Germany.

View Book :-  https://stm.bookpi.org/CASTR-V5/article/view/1613