The goal of this study is to create a theoretical framework for how businesses exploit isomorphic forces to survive and grow in today's market. In addition to institutional techniques, the authors outline the relationship between isomorphic pressures from firms, the value of company resources, and sustained competitive advantage [1]. Because of the increasing importance of business organisations in modern society, firms can be the source of institutional influences. For this purpose, this study looks at institutional isomorphism as well as relevant theories like the resource-based view, transaction cost theory, and resource dependency theory. Following that, it gives suggestions based on theoretical considerations and inferences. Firms are meant to use coercive, mimetic, and normative isomorphic pressures to strengthen their resources. As a result, they have a better chance of outperforming competitors in today's markets. The study's ramifications are examined at the conclusion. This research broadens the scope of institutionalisation strategies by using a different approach. It also highlights the importance of corporate strategy based on corporal isomorphic forces. Practitioners are said to view their company's ability to conform to other stakeholders as a valuable strategic asset.
Author(S) Details
Seung Hoon Jang
Zeigler College of Business, Bloomsburg University of Pennsylvania, Bloomsburg, USA.
Byung Ku Lee
Department of Management and Leadership, College of Business and Public Management, University of La Verne, La Verne, USA.
Samuel A. Nelson
Center for Entrepreneurship, University of Nebraska-Lincoln, Lincoln, USA.
View Book:- https://stm.bookpi.org/NIEBM-V7/article/view/6399
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