Unleash Brand's Potential: SEO Strategy Unlocks the Floodgates of Traffic | Chapter 2 | Contemporary Research in Business, Management and Economics Vol. 9

 

Background: Marketers face the evolution of online brand positioning marketing strategy due to changes in search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in the modern market, they need to transition and focus more on the online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. Search Engine Optimisation (SEO) brings creativity and improves a website's visibility that enable online entrepreneurs to increase users’ traffic. Various studies have analysed factors that can enhance the persistence of using the SEO strategy, however gaps remain regarding the relationship of this strategy with online brand positioning. The main aim of this study is to identify the persistency of using the SEO strategy including the niche point of differentiation, valuable content, targeted keyword and scalable link building, as the determinants that enhance the success of online brand positioning.

 

Methods: This study applies quantitative design using an online survey to gather information from the online business entrepreneurs. The survey questionnaire was arranged to focus on the use of SEO as a new way to strategise online business.

 

Results: Based on the results of this study, most online entrepreneurs have somewhat realised the effects of using the SEO strategy to enhance the effectiveness of online brand positioning. Online entrepreneurs must acknowledge the importance of dependency on the SEO strategy to launch brand campaigns, so that the target audience can choose their brand despite the competition.

 

Conclusion: This research provides insights into the importance of SEO strategy in online business positioning. It is hoped that online entrepreneurs will consider the SEO strategy in the positioning of their brand in the marketplace.

 

Implication: This research focused on SEO as a new strategy to enhance brand positioning for online businesses. Future research may expand into another dimension of business such as customer satisfaction and business performance.

 

 

Author(s) Details

 

Junainah Mahdee

Faculty of Management, Multimedia University, Cyberjaya, Selangor, 63100, Malaysia.

Umar Faruq Ahmad

Corporate Communication Division, Ministry of Home Affairs, Federal Government Administrative Centre, Putrajaya, Wilayah Persekutuan, 62546, Malaysia.

Normazalila Abu Bakar

MM Smart Earth Resources, Seri Kembangan, Selangor, 43300, Malaysia.

 

Please see the link:- https://doi.org/10.9734/bpi/crbme/v9/8526E

Balancing Strategy, Innovation, and Law for Sustainable and Ethical Development| Chapter 8 | Business, Management and Economics: Research Progress Vol. 3

 

This article explores the intricate relationship between strategy, innovation, and legal frameworks, emphasising their collective importance in fostering sustainable and ethical business practices. Through a comprehensive literature review, detailed case studies, and empirical analysis, the study examines how leading companies such as Apple, Tesla, Patagonia, and Unilever successfully integrate strategic planning and innovation within robust legal and ethical boundaries. The discussion highlights the critical role of adaptive legal systems, the necessity of ethical guidelines, and the strategic advantages of Corporate Social Responsibility (CSR) and the Triple Bottom Line (TBL) principles.

 

The findings underscore that strategic planning must not only focus on competitive advantage but also on creating value in a dynamic business environment. Innovation, driven by technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), is identified as a key driver of economic growth and societal progress. However, the rapid pace of technological advancement often outstrips the development of corresponding legal frameworks, necessitating flexible and principles-based regulation.

 

The article also discusses the practical challenges and opportunities in aligning strategy, innovation, and law, with recommendations for policymakers, business leaders, and legal experts. It calls for a collaborative approach to lawmaking, the adoption of Regulatory Technology (RegTech), and the integration of ethical considerations into business strategies. The limitations of the study are acknowledged, including the scope of the literature reviewed and the focus on large corporations in specific regions. Recommendations for further research are provided, advocating for broader studies across diverse industries and geographical contexts, primary data collection, and cross-disciplinary collaboration.

 

This article provides valuable insights into how organisations can navigate the complexities of modern business landscapes by harmonising strategy, innovation, and legal frameworks to achieve sustainable and ethical progress.

 

Author(s) Details

Gordian Ifeanyi Nweke
Faculty of Business Management, Capella University, Minneapolis, MN, USA.

 

Ogochukwu Chidiebere Nweke|
School of Business, Leadership and Legal Studies (SBLL), Regent University College of Science and Technology (RUCST), Accra, Ghana and Faculty of Law, Governance and International Relations, Kings University College (KUC), Accra, Ghana.

 

Please see the book here:- https://doi.org/10.9734/bpi/bmerp/v3/1848

Enhancing Maritime Safety: Indonesian’s Ship Safety Assessment Strategies | Chapter 2 | Science and Technology: Recent Updates and Future Prospects Vol. 12

Indonesia is the world’s largest archipelago, two-thirds of the country is covered by sea. However, due to many factors, a lot of ship accidents occur every year, causing a large number of casualties. Efforts have been made to improve the safety of domestic sea transportation in order to fully comply with SOLAS regulations. However, the varying sea and cargo conditions, along with low passenger education, increase their vulnerability to accidents. The methods used in this paper were FSA Methods with the use of Ship safety strategy with the Safety Assessment Model. The research was carried out to explore the most appropriate strategy for ensuring the safety of ships operating on Indonesian waters using various methods, where the four most influencing aspects i.e. Software, Hardware, Environment, and Live-ware were put into consideration. The existing conditions and experience learned from the past, backgrounds and sources of accidents/incidents were investigated. Based on the findings feasible strategy is proposed, which will include the design requirements; qualification of personnel, refined rules, and operational efficiency.

 

Author (s) Details

Danny Faturachman
Darma Persada University, Indonesia.

 

Shariman Mustafa
University Malaysia Pahang, Malaysia.

 

Please see the book here:- https://doi.org/10.9734/bpi/strufp/v12/1250

Leadership Philosophies: Impacts on Organizational Dynamics and Effectiveness | Chapter 5 | The Informed Leader: How Philosophy and Evidence Shape Organizational Performance

The chapter aimed to examine the correlation between leadership philosophies and organizational effectiveness, emphasizing the impact of leadership styles on employee motivation, satisfaction, and engagement, as well as the influence of organizational culture on these interactions. Principal Subjects/Essential Themes: The essay analyzes leadership, leadership styles (including transformational and transactional leadership), employee motivation, employee satisfaction, employee engagement, and corporate culture. It emphasizes the significance of leadership in enhancing organizational success. Implied Research Question: What is the effect of various leadership styles on employee motivation, satisfaction, and engagement, and how does organizational culture affect these dynamics? Study Themes: The primary themes are the relationship between leadership style and employee outcomes (motivation, satisfaction, engagement), the effect of organizational culture, and the overall implications for organizational performance and efficiency. Principal Arguments/Conclusions The text indicates that good leadership is crucial for promoting favorable employee outcomes and attaining organizational objectives. It underscores the significance of employee engagement and its correlation with leadership style. The studied research demonstrates a positive association between transformative leadership and employee commitment, engagement, and performance. Nevertheless, the article remains in its preliminary phase and has yet to provide exhaustive results. Methodology/Approach: The essay utilizes a systematic literature review methodology, referencing established research and theories pertinent to leadership, motivation, and organizational behavior. Importance/Consequences: This research seeks to enhance the comprehension of the pivotal role of leadership in determining organizational performance. The insights acquired may inform leadership development initiatives and tactics aimed at enhancing employee engagement and organizational performance. Target demographic: This article is designed for scholars, researchers, organizational executives, and human resource specialists. Conclusion. The article will finish by summarizing the literature review findings, addressing implications for leadership practice, and proposing avenues for future research. It will likely underscore the necessity for firms to evaluate the influence of leadership style on employee outcomes and organizational performance.

 

Author (s) Details

 

Dr. John Motsamai Modise
South Tshwane University of Technology, South Affrica.

 

Please see the book here:- https://doi.org/10.9734/bpi/mono/978-93-49729-30-8/CH5

A Study on Benefits Associated with Brand in the Purchase of Mysore Silk Saree | Chapter 25 | Leading the Charge: A Guide to Management, Entrepreneurship and Technology in the Dynamic Business Landscape Edition 1

Introduction: A Mysore Silk Saree is a very unique and enjoyable purchase for customers since it embodies a weaving of both material and intangible advantages. These sarees are of high quality and are expertly woven with finest silk, which ensures both durability and opulent aesthetics. Customer relationship management is crucial for the business of Mysore silk sarees because it focuses on maintaining a strong market presence while prioritizing customer satisfaction and accordingly the customer is turning into a key factor for the little and huge organizations.

Aims and objectives: This research paper aims to study the complex relationship between consumer preferences, brand influence, and the traditional realm of buying Mysore silk sarees. It covers the relationship with business partners, regulators and investors and society in large. The aim of the study is also investigate customer behaviors and opinions towards buying Mysore Silk Sarees. It examines the branding components and how it affects the consumers decisions. It studies the complex relationship of consumer preferences, brand influence, and the traditional realm of buying Mysore silk sarees and understanding the customer needs, that includes design, color, pattern, quality, trust, celebrity endorsement, brand name, tradition.

Place and Duration of Study: The study was conducted in Bangalore city, with also include people who might be the visitors to the city. Duration of the study was 2 months from May and June 2023.

Study Design: The research design used is Descriptive design. In this study design, features, behaviors, or occurrences are carefully observed and described without the usage of manipulative factors. It seeks to give readers a precise and thorough overview of the topic under study. This design gives a better understanding to the researchers into current patterns, linkages, and trends, so that it will give them a scope of further research opportunities. Data has been gathered by using both statistical methods and theme classification for qualitative inputs. When navigating the world of Mysore silk saree procurement, this analytical phase sought to identify trends, patterns, and recurring themes relating to the perceived advantages associated with brands.

Results: The research results provide brands, producers, and marketers with concrete ideas on how to incorporate the observed advantages into their branding strategy and strengthen consumer loyalty and trust. Mysore silk creates a brand image in the customer’s mindsets and maintains a long-term relationship with their customers.

Conclusion: Purchasing a Mysore Silk Saree is an act of supporting regional craftspeople, conserving history, and boosting local economies. Additionally, these sarees became symbols of distinction, denoting not just individual pride but also a group ties to a past that still permeates modern life.

 

Author (s) Details

Aishwarya S Arahunasi
Acharya Institute of Technology, India.

 

Juin Choudhury
Acharya Institute of Technology, India.

 

Please see the book here:- https://doi.org/10.9734/bpi/mono/978-93-48859-98-3/CH25

Enhancing Performance in Cape Town’s SMME Sector by Outsourcing Accounting Strategy | Chapter 5 | Economics and Entrepreneurship: The Proceedings of the 10th International Conference on Business and Management Dynamics (ICBMD), Edition 1

This study investigated the impact of outsourcing accounting strategies on the performance of small, medium, and micro enterprises (S M M Es) in the retail and service sectors in Cape Town, South Africa. A quantitative research design was employed, with data collected through an online survey and door-to-door distribution to a sample of 102 respondents. The analysis was conducted using X L S T A T software, applying partial least square structural equation modelling (P L S-S E M) for structural analysis. Cronbach’s Alpha measured reliability, while the Average Variance Extracted (A V E) assessed model validity. The findings indicate that outsourcing accounting functions positively influenced S M M E performance, particularly in reducing operational costs and enhancing time management. These findings suggest that outsourcing provides a viable solution for S M M Es seeking operational efficiency and sustainability in a resource-constrained environment. Additionally, the findings reveal the strategic value of outsourcing for S M M Es within South Africa’s dynamic economic landscape. The study recommends outsourcing as a strategy for S M M Es to improve cost and time management.

 

Author (s) Details

Tania Tshibangu-Mutonji
Cape Peninsula University of Technology, South Africa.

 

Lawrence Ogechukwu Obokoh
University of Johannesburg, South Africa.

 

Ian Lyndon Johnson
University of the Western Cape, South Africa.

 

Please see the book here:- https://doi.org/10.9734/bpi/mono/978-93-49238-53-4/CH5

Unleash Brand's Potential: SEO Strategy Unlocks the Floodgates of Traffic | Chapter 2 | Contemporary Research in Business, Management and Economics Vol. 9

Background: Marketers face the evolution of online brand positioning marketing strategy due to changes in search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in the modern market, they need to transition and focus more on the online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. Search Engine Optimisation (SEO) brings creativity and improves a website's visibility that enable online entrepreneurs to increase users’ traffic. Various studies have analysed factors that can enhance the persistence of using the SEO strategy, however gaps remain regarding the relationship of this strategy with online brand positioning. The main aim of this study is to identify the persistency of using the SEO strategy including the niche point of differentiation, valuable content, targeted keyword and scalable link building, as the determinants that enhance the success of online brand positioning.

Methods: This study applies quantitative design using an online survey to gather information from the online business entrepreneurs. The survey questionnaire was arranged to focus on the use of SEO as a new way to strategise online business.

Results: Based on the results of this study, most online entrepreneurs have somewhat realised the effects of using the SEO strategy to enhance the effectiveness of online brand positioning. Online entrepreneurs must acknowledge the importance of dependency on the SEO strategy to launch brand campaigns, so that the target audience can choose their brand despite the competition.

Conclusion: This research provides insights into the importance of SEO strategy in online business positioning. It is hoped that online entrepreneurs will consider the SEO strategy in the positioning of their brand in the marketplace.

Implication: This research focused on SEO as a new strategy to enhance brand positioning for online businesses. Future research may expand into another dimension of business such as customer satisfaction and business performance.

 

Author (s) Details

 

Dr. Junainah Mahdee,

Faculty of Management, Multimedia University, Cyberjaya, Selangor, 63100, Malaysia.

 

Umar Faruq Ahmad,
Corporate Communication Division, Ministry of Home Affairs, Federal Government Administrative Centre, Putrajaya, Wilayah Persekutuan, 62546, Malaysia.

 

Normazalila Abu Bakar,
MM Smart Earth Resources, Seri Kembangan, Selangor, 43300, Malaysia.

 

Please see the book here:- https://doi.org/10.9734/bpi/crbme/v9/8526E

The Role of Technology to Enhance City Development by Optimizing Strategy Formulation and Implementation | Chapter 7 | Current Approaches in Engineering Research and Technology Vol. 1

City development plans play a crucial role in shaping the urban development and landscape, yet it is seen that their successful implementation often faces challenges. This study explores the integration of technological interventions to enhance the formulation and execution of strategies in city development planning. By leveraging Geographic Information Systems (GIS), Management Information Systems (MIS), and Advanced Planning Systems (APS), this research aims to address key barriers and improve the effectiveness of urban planning initiatives. Through a review of 131 articles, significant insights are gained into the potential of technology to streamline processes, improve coordination among stakeholders, and facilitate monitoring and evaluation efforts. The findings highlight the importance of bridging the gap between policy formulation and on-the-ground implementation through innovative technological solutions.

 

This study identifies critical research gaps and proposes future directions for advancing the field of urban planning through technological innovation.

Author(s) Details:

Rutuja Deshmukh Jagtap,
School of Architecture, Urban Development & Planning, Symbiosis Skills &Professionals University, Pune, India.

D. P. Singh,
Architecture & Planning Department, AMITY University, Noida, Delhi, India.

Ekta Singh,
School of Design, AMITY University, Noida, Delhi, India.

Pramod Shinde,
School of Planning & Architecture, JNIAS, Hyderabad, India.

Please see the link here: https://stm.bookpi.org/CAERT-V1/article/view/14162

Board Composition and Strategic Decision-Making in SMEs: Exploring the Impact of Director Attributes | Chapter 9 | Contemporary Research in Business, Management and Economics Vol. 3

 This paper looks at the problems of strategic change and innovation in small- or medium-sized family firms, both from an empirical and a theoretical point of view. Using a sample of Family-Controlled Small- and medium-sized Companies, the paper shows that strategic change and innovation are complex phenomena and, at the same time, also demonstrate that corporate governance mechanisms are a limited, if significant, part of the variables which influence the firm’s strategic change and innovation. In particular, it is suggested that extending the board and the Top Management Team by involving individuals who do not belong to the dominant family has a positive effect on the firm’s strategic change and innovation. The results from the empirical analysis of the selected sample support the hypotheses. This research has implications for both corporate governance theory and for family owner-managers of SMEs. Adverse environmental conditions and the emergence of new opportunities demand strategic change and innovation and these are often difficult and problematic for the single owner-manager of the family controlled SME to realise.  Extending the group of individuals involved in difficult firm decision making may help overcome these difficulties and problems. In particular, adding individuals from outside the controlling family to the board and the TMT may increase capacity to interpret environmental change and extend the capabilities necessary to develop new resources within the firm or, more simply, to combine resources which are already present in new ways and forms. These competences and capabilities are indispensable for any process of strategic change and/or innovation in the firm.

Author(s) Details:

Francesco Napoli,
Faculty of Economics, e-Campus University, Novedrate (CO), Italy.

Domenica Federico,
Faculty of Economics, e-Campus University, Novedrate (CO), Italy.

Antonella Notte,
Faculty of Economics, e-Campus University, Novedrate (CO), Italy.

Please see the link here: https://stm.bookpi.org/CRBME-V3/article/view/13898

A Social-Capitalist View on Corporate Governance a New Post-Modern Perspective | Chapter 8 | Contemporary Research in Business, Management and Economics Vol. 3

 The essay aims to point out on some current weaknesses affect Corporate Governance in traditional Corporations. These troubles contain among others: 1. Lack of vision and goals, 2. Too- Formalistic Management Style, 3. Minimal care for Social Affairs, and 4. Doubtful stands on Environment Protection. Further, desired characteristics of future corporation are detailed: 1. Adopting updated and advanced Managing Methods, 2. Endorsing Capital-Labor balanced relations, 3. Improving Compliance with Food & Health demands and 4. Enacting updated Command and Control practices.  The Author believes that referring to these points and finding proper solutions to these issues, may contribute to better performance and a greater satisfaction from all kind of business. Finally, some of the implementation problems are discussed. In general, the Author points out that the meaningful transformation of the 21st Century - the move from the Modern to the Post-modern Order - also forces the Corporate Governance to change. It should be upgraded from the former, formal setup, responsible only to its shareholders into a much more transparent and trustful system, responsible to a broader body of stakeholders. As faster such a transformation will be, so better and more fruitful it will be, for the corporation and its owners.

Author(s) Details:

Amos Avny,
Senior Management and Strategic Consultant, Omnidev International, Israel.

Please see the link here: https://stm.bookpi.org/CRBME-V3/article/view/13784

Achieving Competitive Advantage through Strategic Positioning: Harvard Business Review Insights | Chapter 5 | An Overview on Business, Management and Economics Research Vol. 4

 In approximately predictable markets, strategic sticking is crucial for a party's competitive advantage. Hence, understanding and establishing the footing for strategic putting is essential, as seen in companies like IKEA couch, Southwestern Airlines, and Neutrogena Corporation. However, operational influence is still necessary for a company to claim competitiveness. Investing in managerial capital is key to functional excellence, which leads to faster tumor, higher worth, and less likelihood of dissolution. To raise operational influence, companies may use administration tools like Kaizen and TQM, select the right supply chains, and widespread services, and use the right mix of money. Above all, positional strategy must be evidently distinguished from other working strategies, in the way that innovation, manufacturing, and shopping, to achieve and experience competitive advantage. This article further elucidates clever positioning and allure basis and sheds light on by virtue of what to achieve and claim a competitive advantage despite all the advantage.

Author(s) Details:

Adisu Fanta Bate,
University of Pecs, Hungary.

Please see the link here: https://stm.bookpi.org/AOBMER-V4/article/view/12238

Dryland Management Strategy in Buleleng Regency, Bali Province, Indonesia | Chapter 1 | Emerging Issues in Agricultural Sciences Vol. 8

 Dry land in Buleleng Regency is still widely accessible and has the potential to be grown as agricultural land to support cuisine production. The research aims to plan a sustainable dryland administration strategy in Buleleng Regency, Bali Province. The research order is a survey method and formulates approach management utilizing the SWOT procedure. The results showed that the SO blueprint was (1) Utilizing available ground to increase the quantity and status of agricultural result, (2) Utilizing research results from Ministry and University research institutions had connection with dry land, (3) Attracting financiers to invest in ground use; The ST strategy is (4) Rearrangement of land land inheritance to prevent narrowing land land owners, (5) Application of land technology 4.0 to captivate millennials to introduce agriculture; The WO game plan is (6) Increasing the productivity of ground by asking technology caused by research institutes of ministries and academies, (7) Increasing the availability of abilities and infrastructure to support the growth of dry land, in the way that making jubang, drip watering, etc., (8) Increasing capital and ease of access to capital, retail networks and partnership arrangements; WT's strategies are (9) Implementing the Perpetual Land Law for fear that land conversion for non-land purposes, and (10) Improving the quality of laborer human resources through preparation, so that producers have the ability to take advantage of existing science. The newness of the research is 'Increasing the Productivity of Dry Land in Buleleng Regency Should Apply a SWOT-based Management Strategy'.Author(s) Details:

Made Sri Sumarniasih,
Faculty of Agriculture, Udayana University, Denpasar-Bali, Indonesia.

Made Antara,
Faculty of Agriculture, Udayana University, Denpasar-Bali, Indonesia.

Please see the link here: https://stm.bookpi.org/EIAS-V8/article/view/12059

Composite Wave Sheets from Basalt Fiber for Pitched Roofing | Chapter 2 | Research and Developments in Engineering Research Vol. 3

 This item describes scientific research on the invention of highly adept asbestos-free composite sheet cover materials established basalt fibers using nanotechnology and creative developments, established local conditions. Since in modern environments the problems of environmentally intimate and durable materials are severe, the authors propose an creative method of replacing resistant to burning and chrysotile fibers in the production of gestured roofing sheets. New ideas and results of exploratory developments, concerning details regulations and practical experiments in this place are proposed. The Mega Invest Industrial joint venture is a complicated basalt fiber builder in Central Asia and the second largest builder in the CIS, which produces a wide range of extreme-strong volcano matter fibers. The authors made an attempt to realize the plan of using local volcano matter fiber for the production of gesturing roofing sheets.

Author(s) Details:

N. F. Bakhriev,
Department of Construction Materials, Samarkand State Architectural and Civil Engineering Institute (SSACEI), Uzbekistan.

N. R. Qurolova,
Department of Construction Materials, Samarkand State Architectural and Civil Engineering Institute (SSACEI), Uzbekistan.

Please see the link here: https://stm.bookpi.org/RADER-V3/article/view/10506

Essentials for Smart Sustainable Cities: Streamlining and Enabling Managers and Leaders for Effective Actions | Chapter 4 | Advances and Challenges in Science and Technology Vol. 1

 This study aims to reduce the wide range of facts surrounding smart cities and extract the basics to enable managers and managers to take effective conduct toward fostering a smart tenable city culture and reality. The idea of smart cities is versatile, encompassing differing definitions and real-realm applications. To provide clearness to entrepreneurs and public managers, it enhances crucial to recognize the core attributes essential for a city attempt be labeled as "smart." To achieve this aim, a comprehensive biography review is undertaken, fixating on six widely cited and appropriate groups of indicators commonly secondhand in the domain of smart downtowns. Through meticulous study, the study identifies persisting themes, indicators, and keywords, distilling the concentrate of smart sustainable downtowns into a visually approachable scheme. While the useful implications of this study are clear in assisting managers to outline and execute smart city projects and actions, it also underlines the significance of policy mediations. A call is made to advance policies that motivate local initiatives while espousing the new decentralized and anthropocentric approach to smart sustainable capitals. In conclusion, this study not only provides priceless guidance for officers and managers navigating the complicatedness of smart cities but also advocates for life-changing policies that can drive a composite effort toward a tenable and smart urban future.

Author(s) Details:

Fabienne T. Schiavo,
Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, 22451-900, Brazil.

Cláudio F. de Magalhães,
Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, 22451-900, Brazil.

Please see the link here: https://stm.bookpi.org/ACST-V1/article/view/11861

Boards of Directors in SMEs, Strategy and Performance: An Empirical Analysis | Chapter 2 | An Overview on Business, Management and Economics Research Vol. 1

 Unlike in different countries, in Italy technical production is governed by small and medium sized firms (SMEs), specifically family-possessed ones. Selecting in Italy a  meaningful sample of family-regulated, small- and medium-judge companies, the paper shows that the board of directors be of importance within the variables that influence strategic change and the efficiency of family SMEs. Through diversified regression study of the data calm, we demonstrated an absence of outsiders maybe associated with a lack of the money and competences necessary to cause success strategic change, that the demeanor of outsiders increases cognitive variety useful for the provision of alternative potential in strategy-making, accordingly, contributing to clever change and, finally, that changes to the set of outsiders (that is addition or replacement of outsiders on boards) may facilitate change in procedure. Finally, we analysed the financial depictions which are guide the recruitment of outsiders to the entertainment industry of the SMEs in the sample and, in this way, we establish that the simple closeness of outsiders is not sufficient to increase the firm’s financial conduct since the firms that achieve best choice results are those which are ultimate dynamic in making changes to the set of outsiders on their boards.

Author(s) Details:

Francesco Napoli,
Faculty of Economics, Università Telematica e-Campus, Via Isimbardi 10, 22060, Novedrate, Italy.

Please see the link here: https://stm.bookpi.org/AOBMER-V1/article/view/11722

Strategy of Sustainable Development Paradigm for Society in Research Activities Sciences, Artificial Intelligence and Institutional Transformations of the Education System | Chapter 3 | Research Aspects in Arts and Social Studies Vol. 1

 In view of continuous developments in artificial intelligence and their integration into the educational process, the article explores the potential for improving the global educational system. The main focus is on how closely future AI integration techniques adhere to the sustainable development paradigm requirements established by the UN for the next ten years. In the context of the study, both advantageous and detrimental situations of human contact with AI are taken into consideration. At this stage in the development of civilisation, this task is important. In addition, restrictions on AI application and development are necessary to avoid the unpredictability of a "technology singularity" and its unintended consequences. The social and humanitarian aspects of sustainable development are frequently undervalued while environmental issues are sometimes overestimated as solely being important to natural sciences. The theoretical and conceptual underpinnings of topics including global institutional transformations, transformative higher education strategies, quality concerns, personality-oriented strategies, multiculturalism, and higher education communication strategies are revealed in this study. It outlines the extent and quality of higher education's internationalisation, the creation of a worldview as a foundation for stimulating and ensuring sustainable social development, as well as strategies to raise higher education's social responsibility and increase its efficacy for society. There is now a dearth of fundamental understanding of sustainable development's objectives and strategies in higher education.

Author(s) Details:

Viktor Zinchenko,
Department of University Research Activities of the Institute of Higher Education of the National Academy of Educational Sciences of Ukraine.

Mykhailo Boichenko,
Department of Theoretical and Practical Philosophy, Taras Shevchenko National University of Kyiv, Ukraine.

Oleksandr Polishchuk,
Department of Social Disciplines, Faculty of Humanities, Khmelnytsky Humanitarian and Pedagogical Academy, Ukraine.

Olena Polishchuk,
Department of Cultural Studies and Foreign Literature, Faculty of Humanities, Khmelnytsky Humanitarian and Pedagogical Academy, Ukraine.

Andrii Hromyk,
Department of Mathematics, Computer Science and Academic Writing of the Higher Educational Institution, Podillia State University, Ukraine.


Lesya Chervona,
Department for the Integration of Higher Education and Science of the Institute of Higher Education the National Academy of Educational Sciences, Ukraine.


Please see the link here: https://stm.bookpi.org/RAASS-V1/article/view/8112

Strategic Institutionalization from Firms: Focusing on Isomorphic Pressures Enhancing Resources | Chapter 14 |New Innovations in Economics, Business and Management Vol. 7

 The goal of this study is to create a theoretical framework for how businesses exploit isomorphic forces to survive and grow in today's market. In addition to institutional techniques, the authors outline the relationship between isomorphic pressures from firms, the value of company resources, and sustained competitive advantage [1]. Because of the increasing importance of business organisations in modern society, firms can be the source of institutional influences. For this purpose, this study looks at institutional isomorphism as well as relevant theories like the resource-based view, transaction cost theory, and resource dependency theory. Following that, it gives suggestions based on theoretical considerations and inferences. Firms are meant to use coercive, mimetic, and normative isomorphic pressures to strengthen their resources. As a result, they have a better chance of outperforming competitors in today's markets. The study's ramifications are examined at the conclusion. This research broadens the scope of institutionalisation strategies by using a different approach. It also highlights the importance of corporate strategy based on corporal isomorphic forces. Practitioners are said to view their company's ability to conform to other stakeholders as a valuable strategic asset.

Author(S) Details

Seung Hoon Jang
Zeigler College of Business, Bloomsburg University of Pennsylvania, Bloomsburg, USA.

Byung Ku Lee
Department of Management and Leadership, College of Business and Public Management, University of La Verne, La Verne, USA.

Samuel A. Nelson
Center for Entrepreneurship, University of Nebraska-Lincoln, Lincoln, USA.

View Book:- https://stm.bookpi.org/NIEBM-V7/article/view/6399

Strategy of MNC Subsidiaries in China: A Comparative Study | Book Publisher International

 The major goal of this project is to provide comparative studies on multinational companies' (MNCs) global strategies, strategic evolution, and subsidiary categories in China, based on 150 MNC subsidiaries in China, which is the first large-scale project of its kind. MNCs from the United States, the European Union, Japan, and South Korea are divided into four strategic categories. The findings have important implications for strategic planning for companies who have established, are establishing, or plan to establish subsidiaries in China, as well as companies that compete globally. The findings are also important for the West, given the current economic crisis and the need to figure out if subsidiary expansion strategies can help Western firms achieve portfolio effects in operations while avoiding the negative effects of macro events like the current global financial and political crisis. This is the second of two volumes that will wrap up the project, with the first volume, MNC Subsidiaries in China: Strategic Perspective and Research Methodology, being the first. This book is more comparative in nature, including empirical data, analysis, comments, and recommendations for further research.

Conclusion: The comparative study found that differences in MNC subsidiary expansion and development strategies in China under various strategic backgrounds are mostly reflected in three aspects:

(1) Differences in environmental factors between the host country and the home country influence MNC subsidiaries' growth strategies in China, and differences in environmental factors between the host country and the home country influence the choice of growth and development strategies for overseas subsidiaries.

(2) The parent company's investment and strategic layout in China have an impact on the strategic performance of overseas subsidiaries, and the strategic layout has a substantial impact on the strategic performance of subsidiaries in China.

(3) Differences in the organisational structure of MNC subsidiaries in China have resulted from multinational businesses' worldwide framework. While overseas MNC subsidiaries pursue various strategies, the organisational structure of those subsidiaries must be adjusted on a regular basis.

Author(s) Details

Jifu Wang
College of Business, University of Houston, Victoria, USA.

Jinghua Zhao
School of Government, Central University of Finance and Economics, China.

Ken Colwell
College of Business, University of Houston, Victoria, USA.

View Book:- https://stm.bookpi.org/SMNCSC/article/view/5658

Integrated Approach and Teamwork among Students in a University Educational Setting: Reflecting the Collaborative Bonding Akin to a Malaysian “Keluarga” | Chapter 3 | Current Research in Language, Literature and Education Vol. 1

 Medical education in the twenty-first century necessitates extensive multidisciplinary problem-solving skills, similar to how multiple members of a Malaysian Keluarga (family in Bahasa Melayu) work together to solve problems in daily life, in order to provide cost-effective, high-quality health care. Despite this, medical schools appear to continue to educate medical and health sciences students in silos, with little or no interaction with other healthcare specialties. To address this issue, MAHSA University and Perdana University presented their medical students to a variety of allied health experts with whom they will likely collaborate in the future during patient care. Nursing, biomedical science, pharmacy, psychology, and occupational therapy were among the health-care professions studied at MAHSA University, as well as occupational therapy at Perdana University. A simulated case-based approach was used during a two-hour teaching session to raise medical school students' understanding of the importance of multidisciplinary contact and teamwork. Faculty from each discipline facilitated the session by providing a brief overview of their profession, including their area of practise and academic requirements, and then assisting the students in resolving challenges connected to the case's patient care. At the end of the session, participants were asked to complete a simple 12-item feedback survey questionnaire to rate their experience. Despite the fact that this was a small, exploratory research, feedback survey findings showed that participants were able to recognise the value of other healthcare professions in overall patient care, as well as when to refer to and interact with them. The results of this pilot study can be used to improve future projects of this nature.

Author(S) Details

Shahril Bin Mohamed Haniffa
MAHSA University, Selangor, Malaysia.

Srikumar Chakravarthi
MAHSA University, Selangor, Malaysia.

Barani Karikalan
Perdana University, Selangor, Malaysia.

View Book:- https://stm.bookpi.org/CRLLE-V1/article/view/4819

Deming’s: Management’s Responsibility for the Utilization of Statistical Techniques in Industry | Chapter 14 | New Visions in Science and Technology Vol. 6

 William Edwards Deming said in his primary work released in 1953 that better quality through the use of statistical techniques can give enterprises with a competitive edge. He also claimed that in order to accomplish a larger and more effective use of these tools, senior management should understand organisational challenges in addition to becoming familiar with the results of statistical methods. This study examines Deming's initial assumption and evaluates its contribution and lessons for the present post-industrial era, in which BIG Data is gathered and exploited by many companies across a wide range of industries in order to obtain a competitive advantage through statistical analysis. It also dispels the popular idea that analytics-based competition is something fresh and novel, serving as a wake-up call for managers in analytically challenged organisations who will suddenly be underinvesting in a function that has been around for over half a century.

Author (S) Details  

 David Fogarty

Baruch College, Columbia University in the City of New York, New York University, University of Liverpool / City University of New York, New York, USA.

View Book :- https://stm.bookpi.org/NVST-V6/article/view/4145