Unleash Brand's Potential: SEO Strategy Unlocks the Floodgates of Traffic | Chapter 2 | Contemporary Research in Business, Management and Economics Vol. 9

 

Background: Marketers face the evolution of online brand positioning marketing strategy due to changes in search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in the modern market, they need to transition and focus more on the online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. Search Engine Optimisation (SEO) brings creativity and improves a website's visibility that enable online entrepreneurs to increase users’ traffic. Various studies have analysed factors that can enhance the persistence of using the SEO strategy, however gaps remain regarding the relationship of this strategy with online brand positioning. The main aim of this study is to identify the persistency of using the SEO strategy including the niche point of differentiation, valuable content, targeted keyword and scalable link building, as the determinants that enhance the success of online brand positioning.

 

Methods: This study applies quantitative design using an online survey to gather information from the online business entrepreneurs. The survey questionnaire was arranged to focus on the use of SEO as a new way to strategise online business.

 

Results: Based on the results of this study, most online entrepreneurs have somewhat realised the effects of using the SEO strategy to enhance the effectiveness of online brand positioning. Online entrepreneurs must acknowledge the importance of dependency on the SEO strategy to launch brand campaigns, so that the target audience can choose their brand despite the competition.

 

Conclusion: This research provides insights into the importance of SEO strategy in online business positioning. It is hoped that online entrepreneurs will consider the SEO strategy in the positioning of their brand in the marketplace.

 

Implication: This research focused on SEO as a new strategy to enhance brand positioning for online businesses. Future research may expand into another dimension of business such as customer satisfaction and business performance.

 

 

Author(s) Details

 

Junainah Mahdee

Faculty of Management, Multimedia University, Cyberjaya, Selangor, 63100, Malaysia.

Umar Faruq Ahmad

Corporate Communication Division, Ministry of Home Affairs, Federal Government Administrative Centre, Putrajaya, Wilayah Persekutuan, 62546, Malaysia.

Normazalila Abu Bakar

MM Smart Earth Resources, Seri Kembangan, Selangor, 43300, Malaysia.

 

Please see the link:- https://doi.org/10.9734/bpi/crbme/v9/8526E

Online Education Versus On-Site Education in the Pandemic Period | Chapter 10 | An Overview of Literature, Language and Education Research Vol. 5

Online education during the pandemic has led to changes in the education process. Teachers had to change their teaching methods. The students felt the effects of this change. The purpose of this study is to find out the opinion of students from a university in Romania regarding these changes. A total of 79 respondents participated in this study: 26 students of the Faculty of Letters and Science and 53 students of the Faculty of Economic Sciences at Petroleum and Gas University of Ploiesti, Romania. The aim of the study is to compare the students' opinions from the humanities specialization (Managerial and Administrative Assistance) and students from the economic specialization (Accounting and Business Informatics). The students answered questions focused on the educational and social sides. In order to answer some questions, students had to make an analysis of online learning versus traditional learning. The questions highlighted the need for students' IT knowledge for the optimal development of online education. From the answers, it is clear that it is necessary for students to have digital skills.

The SWOT analysis shows the following aspects:

Strengths: Participations (81% of respondents indicated that they attended courses more during this period); time (an advantage of online learning presented by 24 % of respondents and 16 % replied that they no longer have to commute, which involves financial benefits); motivation (44% of students responded that time allocated to the individual study was higher).

Weaknesses: Social interaction (28% of students presented this as a disadvantage of online learning); lack of interest (12% replied that they could not concentrate on teachers' instructions if they were not in the classrooms).

Opportunities: Technical advantages (62% replied that their Internet browsing knowledge was useful, and 52% replied that their PC operating knowledge was useful; getting a job during school placement is presented as an online learning advantage for 15 % of them).

Threats: Technical difficulties (15% responded that a weak Internet connection represents one disadvantage).

 

Author (s) Details

Ana-Maria Teodorescu
Petroleum and Gas University of Ploiesti, Romania.

 

Please see the book here:- https://doi.org/10.9734/bpi/aoller/v5/2654

Unleash Brand's Potential: SEO Strategy Unlocks the Floodgates of Traffic | Chapter 2 | Contemporary Research in Business, Management and Economics Vol. 9

Background: Marketers face the evolution of online brand positioning marketing strategy due to changes in search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in the modern market, they need to transition and focus more on the online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. Search Engine Optimisation (SEO) brings creativity and improves a website's visibility that enable online entrepreneurs to increase users’ traffic. Various studies have analysed factors that can enhance the persistence of using the SEO strategy, however gaps remain regarding the relationship of this strategy with online brand positioning. The main aim of this study is to identify the persistency of using the SEO strategy including the niche point of differentiation, valuable content, targeted keyword and scalable link building, as the determinants that enhance the success of online brand positioning.

Methods: This study applies quantitative design using an online survey to gather information from the online business entrepreneurs. The survey questionnaire was arranged to focus on the use of SEO as a new way to strategise online business.

Results: Based on the results of this study, most online entrepreneurs have somewhat realised the effects of using the SEO strategy to enhance the effectiveness of online brand positioning. Online entrepreneurs must acknowledge the importance of dependency on the SEO strategy to launch brand campaigns, so that the target audience can choose their brand despite the competition.

Conclusion: This research provides insights into the importance of SEO strategy in online business positioning. It is hoped that online entrepreneurs will consider the SEO strategy in the positioning of their brand in the marketplace.

Implication: This research focused on SEO as a new strategy to enhance brand positioning for online businesses. Future research may expand into another dimension of business such as customer satisfaction and business performance.

 

Author (s) Details

 

Dr. Junainah Mahdee,

Faculty of Management, Multimedia University, Cyberjaya, Selangor, 63100, Malaysia.

 

Umar Faruq Ahmad,
Corporate Communication Division, Ministry of Home Affairs, Federal Government Administrative Centre, Putrajaya, Wilayah Persekutuan, 62546, Malaysia.

 

Normazalila Abu Bakar,
MM Smart Earth Resources, Seri Kembangan, Selangor, 43300, Malaysia.

 

Please see the book here:- https://doi.org/10.9734/bpi/crbme/v9/8526E

A Narrative Review on the Impact of Digital Pedagogy on Psychological Wellbeing of Students during Global Pandemic | Chapter 1 | Progress in Language, Literature and Education Research Vol. 9

 

Background: The COVID-19 pandemic has gravely impacted the education system across the world. The imposition of the worldwide lockdown in order to prevent the spread of the deadly virus has led to the unprecedented shutting down of educational institutions. The UNESCO report suggests that nearly 90% of the student population has been hit by coronavirus during the month of April 2020. The migration of the teaching learning process to online mode during the pandemic has posed a plethora of difficulties and challenges for young students across the world. It highlights the difficulties faced by students and the stress on the education system during times of medical health emergencies and lockdown situations in the past. The primary objective of this study is to undertake a narrative review of studies assessing the impact of the lockdown crisis on student well-being and education.

Methods: Keyword searches of PubMed and Google Scholar databases led to the identification of 25 studies for the present review.

Results: Studies (n = 25) exploring the students’ experience of lockdown and the impact of pandemic situations on their education were identified. Analysis of the results of these studies revealed the following main themes: Impact on students’ mental health, causes of deteriorated mental health of students: multiple heterogeneous stressors, socio-economic divide in education, gendered impact of epidemics and impact on the educational system: challenges of e-learning.

Conclusion: Lockdown situations not only disrupt the normal study routine of students and cause a slowdown in their learning curve, it also creates a significant mental burden causing adverse impacts on their mental health. The lack of appropriate technological devices and the lack of sufficient internet bandwidth has deepened the educational divide. Remote education systems have proven inadequate in replicating the chalk-and-talk methodologies of teachers. The study suggested future direction including teachers should be professionally trained and motivated to upgrade their pedagogy to meet the demands arising from the shift to online education.

 

Author(s)details:-

 

Kritika Chaudhary
University of Delhi, India.

 

Chehak Gidwani
Tata Institute of Social Sciences (TISS), Mumbai, India.

 

Please See the book here :- https://doi.org/10.9734/bpi/pller/v9/11861F

Impact of COVID-19 on the Mental Health of Students in Japan: A Literature Review | Chapter 6 | Recent Updates in Disease and Health Research Vol. 1

This chapter provides an overview of stress and mental health problems, including depression, anxiety, and suicidality, among students in Japan during the coronavirus disease 2019 (COVID-19) pandemic by searching databases and reviewing studies of this topic. The COVID-19 pandemic has substantially impacted the mental health of students worldwide, disrupted routine education, and caused psychological distress, leading to an increase in the number of suicides in this population. In addition to the fear of infection, the lack of awareness related to COVID-19 preventive measures and the limited communication with others caused by self-isolation and restrictions on movement and activities have negatively affected the mental health of students. The COVID-19 pandemic has led to the emergence of reports of its negative impact on mental health worldwide. These repercussions are predicted to be strong among students, as this population is vulnerable to emotional stress because of the psychological challenges associated with the transition to adulthood. However, the data regarding the effects of the COVID-19 pandemic on the mental health of students are insufficient. This chapter provides insights into the stress that developed among students during the COVID-19 pandemic, and its findings can be used to effectively identify and support students who may struggle during future pandemics and crises. In particular, educators may use the results of this study to prevent negative effects on mental health and promote the future academic achievements, general well-being, efficacy, and empowerment of students in this new-normal post-COVID-19 pandemic era.

Author(s) Details:

Masahito Fushimi,
Akita University Health Center, Akita University, 1-1 Tegatagakuen-Machi, Akita City, Akita Prefecture 010-8502, Japan.

Please see the link here: https://stm.bookpi.org/RUDHR-V1/article/view/13214

Psychometric Properties of Questionnaire of Parents’ Role in Online Learning and Children’s Social–Emotional Development | Chapter 4 | Research Highlights in Language, Literature and Education Vol. 4

 Parents plays main role in nurturing minors’s social-passionate development. In the context of instruction, parents are the first schoolteachers for children, who present examples to youngsters shaping their attitudes and management in accordance with the standards prevailing in society. Therefore, it is lively to have sound instrument that can be used to label the role of persons in nurturing children’s friendly-emotional growth. This chapter aims to investigate the lawfulness and reliability of the mechanisms of the role of parents in connected to the internet learning and social-sensitive development of offsprings. This questionnaire is an adaptation of the prior study. This questionnaire was delivered to two early childhood education specialists and 50 randomly picked parents with children old 5 to 7 years. The SPSS 22 program is used to resolve the data. The validity study results for the questionnaire of parents' act in online education and children's social-sensitive development are 0.91 and 0.94, individually. Aside from the expert score, the results are 0.83 and 0.85, respectively. The Cronbach Alpha coefficient for the persons' role inquiry in online learning is 0.868, and the Cronbach Alpha cooperative for the children's public-emotional development inquiry is 0.860, according to reliability reasoning. This finding manifested that these two questionnaires can be used to determine the entertainment industry of parental function and the stage of social-exciting development of juveniles. Overall, the findings of the study could be used to a similar future study.

Author(s) Details:

Yolanda Agus Septiana,
Faculty of Education, Universiti Kebangsaan Malaysia (UKM), Malaysia.

Suziyani Mohamed,
Faculty of Education, Universiti Kebangsaan Malaysia (UKM), Malaysia.

Please see the link here: https://stm.bookpi.org/RHLLE-V4/article/view/10161