The Internet has exploded in popularity in recent years, and many of its applications are now used by individuals all over the world. Online buying, a relatively new phenomenon in the field of electronic commerce (e-commerce), will undoubtedly be the way people shop in the future, especially during and after the coronavirus illness 2019 (COVID-19) outbreak. Online shopping appears to be one of the ways that clients shop nowadays, particularly among the younger generations and those who work. Because of its pervasiveness, the internet has become accessible to the majority of young working people, and many have begun to sell and purchase online. Despite the fact that internet shopping is now relatively prevalent, its growth in the Malaysian market is still lagging behind the worldwide industry. The potential rise of online shopping in Malaysia prompted the notion of conducting an exploratory research on the subject. A survey of 168 part-time students who work in the Klang Valley and also attend Universiti Kebangsaan Malaysia was conducted (UKM). The goal of this research is to see how much they know about online purchasing and what factors influence their online shopping habits. Customer happiness, motivation, and influence from other purchasers are among the important reasons for customers to shop online, according to the findings of the study. Respondents have begun to shop online in the same way that other buyers have. The findings of the study could be used by scholars and practitioners to conduct future research in the same field.
Author (S) Details
Noor Azuan bt Hashim
Faculty Economics and Management, Universiti Kebangsaan Malaysia 43600 UKM Bangi, Selangor, Malaysia.
View Book :- https://stm.bookpi.org/MPEBM-V5/article/view/3336
No comments:
Post a Comment