Conceptualizing Roots and Tubers Market Expansion and Inclusion through Marketing Extension Services | Chapter 5 | Current Topics on Business, Economics and Finance Vol. 5

 A good magnitude of the food produced for human use across Nigeria is lost because of lack of organized markets, inadequate post-harvest administration, inadequate storage in households and on farms, and restricted processing capacity. Moreover, relation between farmers’ group and credit organizations are poor. This is cause effort to increase production is not connected with marketing. With rot crops like roots and tubers, storage, wrap, transport and handling technologies are incompetent hence, important amount of produce are wasted. Root and tuber crop producers live mostly in the rural extents and most often do not have access to news regarding prices in urban extents/markets. However, marketing enlargement is the market ward adjustment of agriculture through extension that includes agriculture and commerce as the perfect blend for reaching at dismissal from responsibility steps of farming community by way of appropriate technology using key standard which include capability-based, consistency accompanying business law, commodity development approach, established the value chain framework, and bottom-up and participatory. Thus, this book maintains that in order to expand stock exchange and help farmers raise their competitiveness within a market chain or trade model process, extension must simultaneously devote effort to something farmer organization and on reconstructing the management skills of existent structures. It be necessary that when the intervention (marketing enlargement) is properly implemented apiece programmeme implementers (FMoA, ADPs, Extension worker), on the roots and vegetable value chain performers (farmers, processors, and marketers), there will be an middle outcome (increased retail awareness, access to retail reliable market facts and increased display participation). The intermediate effect will further lead to the final consequence which are demand driven result, easy and fast means of transfer, (market approach), reduced post-harvest losses, raised income, and increased fare security). Therefore, it is determined that land extension is not any more limited to agricultural result alone but also circumscribes additional tasks like marketing of land and rural products, advisors, advisors, and facilitators of laborer learning.

Author(s) Details:

Solomon Chimela Nwafor,
Farming Systems Research and Extension, National Root Crop Research Institute, P.M.B. 7006, Umudike, Nigeria.

Lamin K. M. Fatty,
School of Agriculture and Environmental Services, University of the Gambia, The Gambia.

Solomon Arumun Agba,
Department of Sociology, Unuversity of Mkar, Benue State, Nigeria.

Joanne Sedoo Arumun,
Department of Sociology, Unuversity of Mkar, Benue State, Nigeria.
 
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