This study inquires to establish whether skilled is a relationship between aid integrity and customer memory in classified hotels in Kenya’s marshy tourism hub. It goals hotel clients of the 15 classified hotels in Kenya’s Mombasa County, established a descriptive research design. A stratified inspecting technique is adopted place three strata based on the lodgings’ star-rating are formed to cover 384 clients, 26 for each of the hotels. A inquiry is developed for data accumulation. Kenya’s coastal region, a rich sightseer hub endowed accompanying world famous pristine beaches, tourist sites and top-secret hotels has been covering a slump partly occasioned by anxiety in the region, seasonality challenges and constant travel piece of advice. This is despite the hotel industry’s astounding growth globally. While different tourism destinations impressed by calamities are highly flexible to such shocks, thanks to their creative management strategists that improve customer retention, it is turbid whether the same applies to Kenya’s seaside tourism hub. The results concerning this study are significant to hotel experts and policy-makers as it will help ruling class re-invent their customer service uprightness strategies so as to maximise on consumer retention, hence boost lodging performance. Though studies on customer memory have been curried out, there is little practical evidence suggesting the use of service honor.
Author(s) Details:
Sylvia A. Achieng,
Department of Environmental Health, Dian
Nuswantoro University Semarang, Indonesia.
Anthony
W. Pepela,
Department
of Hospitality & Tourism, School of Business and Economics, Pwani
University, P. O. Box-195- 80108, Kilifi, Kenya.
Please see the link here: https://stm.bookpi.org/CTBEF-V6/article/view/10640
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