The goal of this article is to look at the links and meaning of the customer experience approach, which includes kansei-influenced manufacturing and fabrication. What are the products that appeal to the senses? This study tries to answer that issue. and to look at kansei marketing, customer experience and kansei marketing, customer experience and Strategic Experiential Modules, customer experience and kansei quality, and the connections between sensory information processing and customer experience. the manufacturer's product development capabilities constitute a source of the customers' experience, creating the customer experience of products, including lifestyle and culture, and summaries of the examples, the manufacturer's product development capabilities constitute a source of the customers' experience, creating the customer experience of products, including lifestyle and culture
Author (S) Details
Shin’ya Nagasawa
Graduate School of Business and Finance, Waseda University, Tokyo, Japan.
View Book :- https://stm.bookpi.org/MPEBM-V6/article/view/3403
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