Tuesday, 14 September 2021

Radio Consumption and Perception | Chapter 6 | New Visions in Science and Technology Vol. 2

 Radio Consumption and Perception is a study that looks into the social and moral values that are communicated to listeners via broadcast radio. The uses and gratifications idea sheds light on the reciprocal information exchanged by disc jockeys and their audience. This investigation includes a snowballing technique ethnographic interview with 15 core open-ended questions for honest and informal responses from respondents in their contexts. Yerodin Carrington, the researcher, has never seen or met any of the Ebro in the Morning personalities. There is no connection to anyone at WHQT-FM, Emmis Communications, or the Ebro in the Morning personality. Viewers, on the other hand, liked the messaging disc jockeys delivered on-air through segments, their relatable style of speech, and the clarification of press releases for their audience's understanding, according to Yerodin Carrington. For precise results, more study with room for negative feedback, a competitive source, and a wide range of radio listeners is recommended.


Author (S) Details

Yerodin L. Carrington
Regent University, London, UK.

View Book :- https://stm.bookpi.org/NVST-V2/article/view/3443

No comments:

Post a Comment