Effective cost management is at the heart of every business plan. To save money, the bank concentrates on maximising the client connection. When a consumer has various bank products, it demonstrates that the bank is important to them. Smarter technologies are being implemented by banks in order to tempt more consumers by maximising products that directly benefit the customer. This value addition is achieved by using cross-selling strategies to provide services and products to clients in a smart and planned manner. Cross selling occurs when clients are given with concealed plans in the form of numerous bank services. You can sell an additional product or service by cross-selling.
Author (S) Details
Minal Shah
Department of Management, Bhilai Institute of Technology, Durg, CG, India.
Sanjay Guha
Department of Management, Bhilai Institute of Technology, Durg, CG, India.
Urvashi Shrivastava
Department of Management, Bhilai Institute of Technology, Durg, CG, India.
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