From Crisis to Creative Renaissance: How LEGO Institutionalized Innovation Across Organizational Levels | Book Publisher International

 

Creativity has long been recognised as a fundamental force driving human development, technological advancement, and cultural transformation. While early studies tended to emphasise the role of individual talent-particularly in artistic or scientific domains-recent decades have witnessed a growing emphasis on creativity within organisational settings. This shift has been largely fueled by the emergence of the knowledge economy and the increasing complexity of contemporary business environments, where innovation is both a strategic necessity and a competitive advantage. Organisational creativity refers to the production of original and valuable ideas within structured, often bureaucratic, contexts, and it plays a critical role in shaping adaptive, forward-thinking organisations. Its conceptual evolution parallels broader trends in management theory and economic development that prioritise interdisciplinary approaches to problem-solving. The present study explores the multidimensional nature of organisational creativity through the lens of a case study methodology, offering a detailed examination of how creative processes are cultivated, supported, and implemented within real-world organisational settings. Special attention is given to the mechanisms, cultural dynamics, and leadership practices that enable creativity to thrive across multiple levels of organisational life.

 

Author(s) Details

 

Ioanna Dimitrakaki
International Hellenic University, Greece.

 

Please see the book here:- https://doi.org/10.9734/bpi/mono/978-93-88417-33-4