Sustainable Livelihood Generation and Community Development: Understanding “Explicit” CSR in Odisha | Chapter 9 | New Advances in Business, Management and Economics Vol. 10

 

Corporate social responsibility becomes significant in India as a powerful framework promoting community development. It justifies business-community interlace by developing a structured approach for sustainable development. Seeing the inadequacy of Government-led community development initiatives in India, these Multinational companies have gained social power and recognition to have been transformed from economic to social dimensions. These CSR activities are rendered in two phases of implicit and explicit CSR, where the former understands the CSR activities on the internal members of the company, like suppliers, investors, etc, and the latter is the CSR activities on the larger community located in the periphery of the company, focusing on community sustainable development. Business success is measured not just by financial returns but also by long-term resilience and social equity. The study examines the role of CSR in Odisha in fostering sustainable and inclusive development by generating livelihoods among underprivileged women. The companies mostly focus on healthcare, infrastructure, education, environmental sustainability, income generation, and women's empowerment. The overall CSR initiatives of the company towards community development include health care practices, education initiatives, sanitation and hygiene, and livelihood generation through SHG. The study utilises descriptive and exploratory research designs with a sample size of one hundred women collected from ten different SHGs chosen through simple random sampling from the field area of Dalmia Bharat Foundation (DBF), Cuttack, Odisha. The data analysis depicts both secondary analysis of the company's annual sustainability report and the primary sources of data collection. The findings emphasize that a practical assessment of CSR through a gender lens has become essential for comprehending the discourses surrounding community development parameters. It emphasises the respondent’s mobility, personal development, and decision-making capabilities, which have evolved through economic independence and have brought a resultant social empowerment.

 

 

Author(s) Details

Manosmita Mahapatra
Department of Sociology, Ravenshaw University, Cuttack, Odisha, 753003, India.

 

Please see the book here :- https://doi.org/10.9734/bpi/nabme/v10/6362