Importance of English in the Media around the World | Chapter 6 | Research Highlights in Language, Literature and Education Vol. 6

 Nelson Mandela previously said that “Without terminology, one cannot talk to crowd and understand ruling class; one cannot share their hopes and aspirations, grasp their experiences, appreciate their expressive, or savor their songs”. In this circumstances, it is clear that language has its own meaning which leads to the productive communication. English Language has allure own importance in this fast expeditious growing globe as it has spread its roots during the whole of  the globe by locating itself in the top priority by catching the titles as the Global Language or the International Language. In this process, the present study tries to emphasize the English Language and allure importance indifferent spheres exceptionally on Media. This chapter tries to explain the importance of the English language in the news, especially in India, which helps the learner and the bookworm in receiving concrete information. It also stresses on the acquisition of expression, which is in consideration of improve the learners' understanding and also the vocabulary standard by preparing bureaucracy to face the comprehensive world.  In this fast increasing globalized world, the publishing has taken over, in battling with the present styles and inventions.  Media plays an huge role in doing people. Whether the objective is to market a product, ideas a significant case or to set the principles in today’s ambitious society, they function accompanying a massive capacity in facing this globalized world.  Besides, accompanying the advent of Globalization, skilled has been an enormous offering of media to the humanity.  The media plays a important role in getting the honesty to society's civilians.  By positioning itself all at once of the effective tools, it has a deep-rooted significance in the up-to-date era.   In the present creation, learning takes place inside and outside the classroom.  Media floats more facts to the learners through the radio, newspapers, manuals, television, Internet etc., apart from classroom education by using English as a medium of transmitting news. Thus, English in the media tries to influence a prolific transformation in the association.

Author(s) Details:

S. Archana,
Department of English, Anurag University, Venkatapur, Ghatkesar, Medchal District, Hyderabad, Telengana– 500088, India.

Please see the link here: https://stm.bookpi.org/RHLLE-V6/article/view/10802