Saturday, 28 January 2023

The Power of Transdisciplinary Research for Business Innovation: The Case of Rooibos as a Potential Ergogenic Sport Drink| Chapter 2 | Current Aspects in Business, Economics and Finance Vol. 8

 Background: The Centre for Sport Business and Technology Research (CSBTR) and the Applied Microbial and Health Biotechnology Institute (AMHBI) at the Cape Peninsula University of Technology (CPUT) are administered to conduct excellent research accompanying a strong multi- and transdisciplinary focus. Based of the joint expertise of these two research individuals a transdisciplinary approach was adopted to best facilitate the study.Research objective: To examine whether Rooibos accompanying its singular bioactive compounds modulates oxidative stress and potentially aids improved material performance, accompanying an application as an ergogenic sport drink. Due to the character of this singular scientific-business cooperation, various advantageous social-business-related outcomes were expected.Methodology: Two experimental studies were transported, the first included thirty-two male members and the second 30 male participants, two together studies were randomized in a blinded, cross-over reserved trial in which participants swallowed standardized Rooibos or a fake pill drink. The first study involved an superior body maximum fatiguing elbow flexion/enlargement exercise test entailing 5 sets of 15 duplications of maximum voluntary shortenings separated by 10-second rest pauses on a Biodex System 3 at a speed of 60º per second. The second study involved a lower body changed sub-maximum test and then periodic sprints on a Wattbike cycle-ergometer. Ethical authorization was granted for two together studies.Results: During exercise tests on both the superior and lower body preliminary results demonstrated that after ingesting Rooibos differing improvements in physical depiction were observed, especially the generation of larger peak torque in the above body test and upgraded endurance all along the lower body test, in addition to modulation of oxidative stress.Implications: There is an hope to develop a scientifically confirmed sport drink, which commit beneficiate the Rooibos industry and the sport/appropriateness community accompanying a high worth product. Furthermore the television and marketing moment to promote Rooibos in the public prominence sport drink industry could support increased income generation. These happenings can ensure better business-related and social sustainability of the area and also support fuller responsibilities in agreements of the fair and equitable giving of the benefits arising out of the utilisation of native biological money.

Author(s) Details:

Simeon E. H. Davies,
Department of Sport Management, Faculty of Business and Management Science, The Centre for Sport Business and Technology Research (CSBTR), Cape Peninsula University of Technology, South Africa.

Jeanine L. Marnewick,
Applied Microbial and Health Biotechnology Institute (AMHBI), Cape Peninsula University of Technology, South Africa.

Oiva Kamati,
Applied Microbial and Health Biotechnology Institute (AMHBI), Cape Peninsula University of Technology, South Africa.

Dirk J. Bester,
Faculty of Health and Wellness Sciences, Cape Peninsula University of Technology, South Africa.

Please see the link here: https://stm.bookpi.org/CABEF-V8/article/view/9188

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