Women street vendors (WSVs) encounter numerous obstacles in terms of financial security. Using banks for their financial transactions will protect them against private money lenders, allowing them to become more financially integrated into society. The study's goal is to persuade these WSVs to use banks more frequently by enlisting the assistance of workers from the public distribution system (PDS). It is expected that these PDS employees will function as influencers, persuading WSVs to use banks more effectively. Two sets of questionnaires were created, one of which was used to determine their banking habits. Then PDS personnel were asked to teach WSVs about the advantages of banks. With the same set of WSVs, a second questionnaire was completed six months later to see if there had been any notable changes in behaviour. Using a multivariate generalised linear model, the effect of WSVs' age and education level on their acceptance of PDS workers' advice to utilise banks is explored (MGLM). The findings imply that SVs' educational level has a clear and contingent influence on their acceptance of PDS personnel' advice, whereas age has no bearing. According to the findings, PDS personnel do make a difference in educating WSVs about the advantages of using banks. It was also discovered that PDS personnel have a greater impact on WSVs with lower education levels. Policymakers might engage PDS personnel to educate WSVs with lower education levels about the advantages of using banks for financial transactions rather than depending on private money lenders.
Author(S) Details
J. Praveen Paul
Mepco School of Management Studies, Sivakasi, Tamilnadu, India.
M. Silambarasan
Mepco School of Management Studies, Sivakasi, Tamilnadu, India.
View Book:- https://stm.bookpi.org/NIEBM-V1/article/view/4375
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