The European economy's backbone is made up
of small and medium-sized businesses (SMEs). Covid-19's ramifications and the
resulting nationwide lockdowns caught SMEs off guard. Many parts of SMEs have
been impacted by the crisis: good work and learning solutions must be
identified quickly. E-Learning is considered as a lifetime learning enabler
because of its flexibility and simplicity of access. It has the ability to
revolutionise how and when employees learn, as well as act as a catalyst for
change and integration. SMEs must develop new forms of collaboration, such as
technology-enabled Communities of Practice (CoP). Another type of collaboration
is cross-sector collaboration, particularly between SMEs, research
institutions, and higher education institutions, however this type of
collaboration needs to be enhanced. SMEs must deal with change and enhance
their learning processes on a large scale in order to survive the pandemic, be
innovative, and play an essential role. This study examines the condition of
European SMEs in further depth and includes data from recent European
initiatives that reveal persisting challenges in the adoption of digital forms
of learning and problem-based learning approaches. Because SMEs actors can
promote their businesses through digital marketing, Covid-19 should not be a
barrier for SMEs to generate sales. This paper will attempt to answer topics
such as: How do SMEs use digital methods for business, learning, and workforce
reskilling for digital marketing? In this case, what form of collaboration is
most beneficial? The response is based on a review of the literature as well as
the authors' work on national and European projects.
Author (S) Details
Steffi Engert
E-Competence
Agentur, Universität Duisburg-Essen, now: Starlight Dragon Press, Solingen,
Germany.
View Book :- https://stm.bookpi.org/CTMCS-V7/article/view/2945
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