The exponential rise in internet penetration and mobile technology adoption has transformed consumer behaviour, fuelling a massive shift towards online shopping in India. This digital transformation has paved the way for a dynamic e-commerce market where customer preferences, trust factors, and purchasing habits play a pivotal role in shaping business strategies. Understanding the key determinants influencing consumer behaviour is essential for e-commerce companies to optimize their platforms, improve customer satisfaction, and build long-term engagement.
This study delves into the mindset of consumers in Bhopal City
regarding online shopping, analyzing their perceptions, motivations, and
challenges. A structured online survey was conducted using Google Forms,
gathering responses from 166 participants across diverse demographics,
including students, working professionals, and self-employed individuals. The
study investigates critical factors such as trust and security concerns,
preferred payment methods, purchasing patterns, product preferences, and the
role of digital marketing in influencing consumer decisions.
The findings reveal that while online shopping is widely accepted
due to its convenience, competitive pricing, and wide product range, several
barriers still hinder its full potential. Issues related to payment security,
online fraud risks, delayed deliveries, return policies, and the reliability of
product descriptions were found to impact consumer confidence. Moreover, the
study highlights how social media advertisements, promotional discounts, and
influencer marketing have emerged as significant drivers of online purchasing
decisions.
The insights gained from this research are particularly beneficial
for e-commerce businesses, digital marketers, and policymakers, enabling them
to develop strategies that address consumer concerns and enhance their online
retail experience. By understanding the evolving digital consumer behaviour in
tier-2 cities like Bhopal, e-commerce companies can refine their market
approaches and expand their customer base more effectively.
Author
(s) Details
Sanjeev
Gour
Department of Computer Science, Medicaps University, Indore, M.P,
India.
Hemant
Pal
Department of Computer Science, Medicaps University, Indore, M.P,
India.
Manish
Joshi
Department of Computer Science, Medicaps University, Indore, M.P,
India.
Abdul
Razzak Khan Qureshi
Department of Computer Science, Medicaps University, Indore, M.P,
India.
Please see the book here:- https://doi.org/10.9734/bpi/stda/v6/4639
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