Over time, the public's perception of fitness sports has changed. Being physically fit these days is a sign of an active, health-conscious, and body-conscious way of living. Motivation is defined as the drive that influences behavior. In popular language, motivation is equated with goal-directed behavior and is, as such, easily understood. The current study provides a motivational framework for fostering enthusiasm among long-time fitness sports participants. These analyses examine whether the frequencies with which motives are mentioned depend significantly on the age of the men surveyed. Male members of a health-focused fitness club in a city were under suspicion. The questionnaire consists of 15 items that were combined into seven motivators. The questions were answered by the fitness centre. They may be taken home to be filled or they could be filled right in the club. Ultimately, 350 questions were prepared, 278 of which were answered. This leaves the response rate at 79.4%. Members who just train on devices are the ones being questioned. The distribution of the genders is almost equal, with a slight overhang (between 53%) of more male respondents. The sample consisted of N=147 male respondents. The average age of the respondents was 57.7 years with a spread around the mean of 12.8 years. The age distribution shows a clear concentration of middle-aged to very old respondents, while younger respondents are comparatively rarely represented. Among respondents with a membership of more than one year, the average length of membership is 10.9 years (spread: 6.8 years). Descriptive statistics were used to analyse the data. The results show demonstrably significant differences in 4 of the 17 significance tests. In detail, the following significant correlations between motives and age can be found, which are therefore not to be regarded as purely random effects of this specific sampling: a) People who mention the motive ‘Positive influence on physical complaints’ are older than people who do not mention this motive (mean values 61.0 years to 52.8 years), b) People who mention the motive ‘Balancing every day and professional stress’ are younger than people who do not mention this motive (mean values 52.7 years to 64.2 years), c) People who mention the motive ‘Continuous guidance and training control’ are older than people who do not mention this motive (mean values 63.4 years to 55.8 years) and people who mention the motive ‘Pleasant and relaxed training’ are older than people who do not mention this motive (mean values 58.9 years to 52.9 years). Of all the age differences, the difference in the motive ‘Balancing every day and professional stress’ is the most pronounced at 11.5 years. The second largest difference with a mean difference of 8.2 years is found in the motive ‘Positive influence on physical complaints’. In order to retain customers in the long term, it is important to find out their motivations thoroughly and seriously, to familiarise yourself with them and categorise them, and to make individual recommendations for action and fitness. Giving appropriate, individualised action and fitness guidance is also essential. Additionally, the knowledge gained helps fitness centres succeed in the long run. The insights gained also help to create the conditions for the long-term success of fitness clubs and to enhance the reputation of fitness sports as a whole.
Author (s) Details
George F. Zarotis
Faculty of Human Sciences, University of the Aegean, Rhodes, Greece.
Walter Tokarski
German Sport University, Cologne, Germany.
Please see the book here:- https://doi.org/10.9734/bpi/dhrd/v7/4824
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