Small business enterprises, also known as SBEs, are
frequently identified by their diminutive size, constrained resources, and
sparse workforce. Some of them received access to incubation programs, which
include working space, business capacity building, networking, mentoring, and
business development support services to help them overcome such issues in the
early stages of operating their businesses. This study examined the role that
information and communication technology (ICT) can play in assisting Tanzanian
SBEs that have participated in incubation programs to enhance their operational
efficiency. Primary data were gathered from fifty SBEs participating in
incubator programs at the Tanzania Engineering and Manufacturing Development
Organization, a government facility, using a purposeful sampling technique. The
Statistical Package for Social Science and the R programming language were used
to examine the data. According to the findings, integrating ICT into daily
tasks enhances access to business information, boosts market share and market
overage, promotes marketing promotions, and decreases financial troubles by
over 70%. For 64 percent of respondents, 78 percent of respondents, and 72
percent of respondents, respectively, it was found that the use of ICT is
likely to improve business performance by fostering a supportive business
environment, removing business-related obstacles, and cutting down on the time
it takes to launch new products. Increasing company productivity is a byproduct
rather than the intended outcome. Additionally, employing ICT, SBEs that have
been incubated have a good chance of increasing their sales volume, revenue,
and profit margin by more than 60%. However, only 52% of business assets can be
sold on the open market as a result of ICT. Because of this, incubated SBEs
must work to incorporate ICT-mediated technology into their business practices
despite having minimal resources.
Author(s) Details:
Liliane Pasape
Department of Business Administration and Management, Nelson Mandela
African Institution of Science and Technology, Arusha, Tanzania.
Please see the link here: https://stm.bookpi.org/CABEF-V2/article/view/7637
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