Corporate retail stores are now the focal points for purchasing decisions among urban India's middle and upper income groups. Each corporate retail store, on the other hand, has its own retailing strategy. Some of the models retailing stores have adopted include storing products differently in the same location, location advantage, self-servicing outlets, windows hopping, large scale discounts, and specialty stores. However, only a few of the models are well-liked by customers. Consumer preferences and choices vary depending on the retail model. In this context, the current study seeks to investigate significant differences in consumer preferences and choices among corporate retail stores in Vijayawada. The information enables both modern retail malls and traditional retail stores to compete more effectively in the marketplace, resulting in higher customer satisfaction.
Author (s) DetailsDr. D. Satish Kumar
Associate Professor, Department of Mathematics, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, 522502, A.P, India.
S. Anusha
Department of Mathematics, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, 522502, A.P, India.
Dr. D. S. Rao
Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, A.P, 522502, India.
Dr. H. Niranjan
Department of Mathematics, VIT, Vellore, Tamil Nadu 632014,
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